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About the Role

As a Senior Program Manager, SMB AE Enablement, you will help our SMB Account Executives ramp faster, execute effective sales cycles, and win more business. You will partner closely with SMB Sales leadership and cross-functional stakeholders to identify performance gaps and build programs that improve sales execution. You will own the end-to-end lifecycle of your programs, including analysis, project management, content development, execution, reinforcement, and measurement. We’re looking for a self-motivated, detail-oriented program manager who can translate business needs into programs that AEs apply in their day-to-day selling.

Responsibilities

Own SMB AE enablement programs
Develop and manage end-to-end enablement programs, including onboarding, ongoing skills development, playbooks, and certifications.
Build programs tailored to the pace and complexity of SMB selling, helping AEs manage a high volume of opportunities while delivering effective buyer conversations.
Reinforce learning through practice, coaching, and manager involvement to drive sustained changes in sales behavior.
Partner with SMB Sales leadership to identify performance gaps, prioritize enablement needs, and align programs to business objectives.
Collaborate with Revenue Operations, Product Marketing, and the broader Revenue Enablement team to deliver cross-functional initiatives and product launches.
Equip frontline managers with tools and coaching guidance to reinforce training and hold their teams accountable for adoption.
Facilitate training on discovery, qualification, business impact, product demonstrations, competitive positioning, objection handling, negotiation, and closing.
Help AEs strengthen deal execution, including identifying decision-makers, establishing timelines, and securing clear next steps.
Incorporate call reviews, role-plays, and live deal examples to make training practical and immediately applicable.
Oversee multiple enablement projects, ensuring clear scope, stakeholder alignment, and timely execution.
Coordinate cross-functional deliverables and communicate progress, risks, and decisions.
Adapt programs as business priorities and field needs evolve.
Analyze sales performance, call recordings, and field feedback to identify opportunities for improvement.
Measure program adoption and effectiveness against relevant outcomes, including ramp time, stage conversion, win rate, sales cycle length, and quota attainment.
Use findings to refine programs and recommend where enablement can have the greatest impact.
Create and update onboarding content that prepares new SMB AEs to manage the full sales cycle.
Develop playbooks, discovery guides, demo frameworks, objection-handling resources, and job aids that support execution.
Keep resources current, accessible, and easy for AEs to use in the flow of their work.

Requirements

At least 3 years of relevant experience in Enablement, Program Management, Product Marketing, Sales Operations, and/or Sales.
Strong understanding of full-cycle B2B SaaS sales, including discovery, qualification, demos, deal management, negotiation, and closing; experience supporting or selling into SMB customers is preferred.
Ability to translate sales performance gaps into practical enablement programs with clear success measures.
Ability to thrive in a fast-paced environment, manage shifting priorities, and deliver multiple projects.
A strategic mindset with the ability to navigate ambiguity and turn ideas into action.
Strong problem-solving skills and the ability to build productive partnerships across teams.
Exceptional communication, presentation, and facilitation skills.
A self-starter mindset with a bias toward action and ownership.
Strong operational skills, including organizing complex work, streamlining processes, and building repeatable workflows.

Skills

Enablement
Program Management
Product Marketing
Sales Operations
Sales
B2B SaaS sales
Discovery
Qualification
Demos
Deal management
Negotiation
Closing
SMB customer support
SMB customer sales
Strategic mindset
Problem-solving
Communication
Presentation
Facilitation
Operational skills
Organizing complex work
Streamlining processes
Building repeatable workflows

Location

US-based

Work Type

Office-based

Experience Level

Senior

Salary/Compensations

Competitive salary + benefits + equity

Benefits

Benefits
Equity

About the Company

Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.

Equal Opportunity

Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics, Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email accommodations@rippling.com