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About the Role

As Senior Product Manager – Digital Clients, you will own the complete growth loop for LIQID's digitally-led clients, from lead generation to investment and expansion. You will build a unified growth system, integrating digital-first experiences with strategic human touchpoints to drive conversion and client growth.

Responsibilities

Own the digital client lifecycle from Lead → Signup → Checkout → First Investment → Activation → Expansion.
Define the segment's North Star and KPI tree across conversion and expansion.
Design and optimize journeys that turn leads into funded clients, including lead nurturing, signup, onboarding, and checkout.
Shape the first-product strategy and ensure brand promise and premium positioning are maintained throughout client interactions.
Develop strategies for digital up-selling and cross-selling to convert first-time investors into multi-product clients.
Utilize path and cohort analysis to identify natural product sequences and build in-product moments and lifecycle campaigns.
Define when human touchpoints can accelerate conversion or relationship building, such as callback offers or advisor triggers.
Act as Product Manager and Product Owner for a cross-functional team, collaborating with Engineering, Design, Product Ops, Marketing, and Sales.
Prioritize work transparently based on impact and effort, and serve as the thought leader for digital wealth growth at LIQID.

Requirements

7+ years in Product Management or Growth for digital consumer products, with ownership of both conversion and monetization or expansion outcomes.
Experience in FinTech, WealthTech, banking, or subscription businesses is a strong plus.
Hands-on experience with funnel, cohort, and LTV analysis.
Ability to define metrics before building, establish baselines, and query data independently.
Experience working with product analytics and CRM data.
Comfortable discussing architecture and API trade-offs with engineers.
Genuine interest in investing and capital markets.
Understanding that converting clients to invest is a trust decision.
Fluent in German and English.
Ability to align Product, Design, Engineering, Marketing, and Sales around a growth agenda.
Ability to represent your roadmap credibly toward leadership.
Comfortable in fast-paced, high-ownership scale-up environments.
Desire to own outcomes, not backlogs.
Excited to build the growth engine of a digital-first wealth manager in an AI-native product organization.

Skills

Product Management
Growth
Funnel Analysis
Cohort Analysis
LTV Analysis
Data Analysis
Technical Fluency
AI Tooling
Communication
Product Ownership

Location

Hybrid

Work Type

Hybrid
Flexible work models
Remote work options

Experience Level

Senior

Benefits

Flexible work models
Flexible working hours
Remote work options
28 days of vacation
Two additional days off on December 24 and 31
Annual development budget up to €1,500
High-quality equipment (MacBook, headphones, display)
Attractive terms for investment strategies
Monthly lunch allowance
Exclusive discounts with various providers
Regional organic products in the office
Health initiatives
Health Assistance Program

About the Company

LIQID is one of the fastest-growing fintechs in Europe.
Our purpose is to provide creators, entrepreneurs, and thinkers shaping our future with access to the same opportunities as the world’s most successful investors while balancing the demands of people, planet, and profit.
We offer clients financial peace of mind through exceptional, curated investment solutions.
Solutions range from the world’s best private equity and venture funds to award-winning wealth management solutions.
Services are delivered via an intuitive digital experience with outstanding personal support.
We have over €4 billion in assets.
We are backed by leading investors from the digital, private equity, and wealth management space, including LGT, Toscafund, HQ Trust, and Project A.

Equal Opportunity

LIQID is an equal opportunity employer.
All qualified applicants will be considered for employment without regard to race, age, religion, gender, ethnicity, national origin, disability, or any other characteristic protected by equal opportunity laws.