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About the Role
The CRM & Lifecycle team is responsible for the customer communication journey, from transactional and triggered emails to lifecycle campaigns and subscription communications. This role involves hands-on campaign building and extending AI investments, focusing on technical, complex builds as the business leans into subscriptions.
Responsibilities
- Build and own complex transactional and triggered email campaigns using HTML, CSS, and Liquid logic.
- Ensure reliability across customer-critical communications (transactional, subscription, diversions).
- Own campaign QA, building confidence in customer-critical comms and investigating sustainable, scalable QA solutions.
- Write SQL queries for audience segmentation and data pulls, powering targeted lifecycle campaigns and subscription comms.
- Use AI-assisted SQL drafting and checking to speed up segment pulls and reduce errors.
- Own API trigger documentation in collaboration with Product and Engineering.
- Execute technical changes to the AppsFlyer testing set-up and support deep-linking builds across app and email channels.
- Work closely with CRM & Lifecycle Manager on campaign priorities and Email Developer on technical build work.
- Support the team through BFCM and Christmas peak periods.
- Contribute to the team's knowledge base by documenting build logic and sharing learnings.
Requirements
- Hands-on experience building transactional and triggered email campaigns with HTML, CSS, and Liquid logic.
- SQL skills for audience segmentation and data pulls.
- Experience working with CRM/email platforms and API integrations.
- A curious, innovative mindset with a love for figuring out new tech and testing.
- Excited about problem-solving with a logical and collaborative approach.
- Methodical and precise with a focus on detail and high standards.
- A data-driven decision maker who loves to understand data and derive insights.
- Enjoys collaboration and working cross-functionally with other teams.
Skills
- HTML
- CSS
- Liquid logic
- SQL
- AI-assisted SQL drafting
- API integrations
- AppsFlyer
Location
- London
Work Type
- Hybrid
- Full-time
Experience Level
- Senior Associate
Benefits
- Flexible working & work from abroad
- 25 days holiday + your birthday + flexible bank holidays
- Option to buy additional holiday each year
- 1 Volunteering day each year
- Enhanced family leave and a workplace nursery scheme
- A flexible training framework for every stage of your career
- Irresistible discounts on our products, blooms & subscriptions!
- Share in our success with a choice to take equity options from day 1
- ClassPass membership
About the Company
- Bloom & Wild is a certified B Corp™ committed to making long-term positive change.
- Founded in 2013, their mission is to make sending and receiving flowers the joy it should be, by harnessing technology, brand and letterbox delivery.
- They announced £75 million Series D funding in 2021 and acquired bloomon and Bergamotte.
- Together, they have fulfilled and delivered over 20 million orders, making them the largest direct to consumer flower business in Europe.
- They are expanding their gifting offering to categories like cakes, candles and cocktails, aiming to build Europe's #1 direct to consumer gifting destination.
Equal Opportunity
- We value all backgrounds, perspectives, ideas and experiences, and encourage everyone to share their opinions openly within our caring and inclusive team.
- Our champions community actively advances our culture of inclusion and belonging, which is organised around 8 pillars of diversity.
- These cross-business networks offer additional opportunities for connection, education, support and celebration, and ensure that inclusivity continues to be embedded in our ways of working.