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About the Role
Coordinates property marketing, reporting, advertising, and technology projects for Drucker + Falk. Partners with property teams, DF leadership, clients, internal support departments, and vendors to support occupancy and revenue goals, maintain brand consistency, and use marketing resources and technology effectively to drive leads to DF communities.
Responsibilities
- Coordinate marketing strategy and short-term action plans within approved budgets; recommend adjustments based on community goals and results in collaboration with DF Operations.
- Monitor advertising sources, website activity, lead generation, and conversion; compile monthly marketing reports using DF and industry benchmarks and KPIs.
- Coordinate the execution of digital advertising (PPC, SEO, GEO, etc.), social media, reputation management, and marketing content consistent with DF brand standards.
- Work with DF IT, DF webmaster, and vendors to maintain property websites and meet DF minimum web presence standards.
- Coordinate collateral, signage, banners, and promotional items from approval through delivery within budget and deadlines.
- Participate in Business Development needs such as RFPs and new business research, recommendations, and new business pitches.
- Support approved CRM, multifamily AI, and marketing technology tools; coordinate with DF leadership and support departments on the implementation, troubleshooting, and employee adoption.
- Provide on-site and virtual training on the DF Marketing Playbook and best practices.
- Track marketing projects, vendor services, schedules, expenses, and deliverables; communicate progress and escalate issues to the Director.
- Follow DF review procedures addressing Fair Housing, accessibility, privacy, advertising, and information security; flag potential compliance concerns.
- Represent DF at industry events and associations as assigned; perform other assigned duties.
Requirements
- Minimum of five years of related experience, preferably in multifamily marketing, or an equivalent combination of education and experience.
- Knowledge of digital advertising, social media, reputation management, marketing analytics, and applicable multifamily advertising requirements.
- Strong communication, presentation, training, project coordination, and time management skills; ability to analyze data, manage deadlines, work independently, and collaborate effectively.
- Follows DF policies and procedures, completes administrative tasks accurately and on time, and supports company goals and values.
Skills
- Microsoft 365
- Google Analytics
- Yardi
- CRM platforms
- Internet Listing Site platforms
- Approved AI and marketing automation tools
- Digital advertising platforms
- Social media platforms
- Data visualization software
- Basic graphic design software
Location
- Drucker + Falk Regional Office
Work Type
- Frequent travel throughout DF markets, approximately 40%
Education Level
- Bachelor’s degree in Marketing, Business, Communications, or a related field preferred.
Benefits
- Health, dental, and life insurance
- 401(k)
- Employee Assistance Program
- Long-term disability
- Vacation
- Sick leave
About the Company
- Elevating Lives + Places
Equal Opportunity
- EOE/Drug-Free Workplace