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About the Role
Own H Company's website and online channels to generate qualified enterprise pipeline. You will lead the website redesign, manage its performance and conversion, build organic visibility, and steer paid acquisition efforts.
Responsibilities
- Lead the website redesign, including agency selection and management.
- Set technical standards for the website, including CMS, performance, accessibility, and security.
- Own website tracking, analytics, and attribution, integrating with HubSpot.
- Design visitor journeys to convert enterprise users into qualified demo requests.
- Run a continuous testing roadmap for website elements and conversion flows.
- Work with Sales and RevOps to ensure generated leads meet sales requirements.
- Lead technical and strategic SEO, including site health, information architecture, and keyword strategy.
- Build presence in AI answers (e.g., ChatGPT, Gemini) and measure share of voice.
- Partner with Content Manager on content strategy for SEO and AI visibility.
- Own paid acquisition strategy and budget, and manage paid agencies.
- Brief and challenge agencies based on pipeline generation metrics, not just clicks.
- Support account-based campaigns for priority enterprise accounts.
- Manage the digital budget and external agencies.
- Report monthly on key performance metrics, including traffic, conversion, visibility, and pipeline generated.
- Utilize AI agents to improve processes and test new tools.
Requirements
- 6+ years in digital marketing, growth, or web, with experience in B2B SaaS or tech companies selling to large enterprises.
- Proven experience leading a website redesign end-to-end with an agency, demonstrating impact on conversion and pipeline.
- Strong technical SEO skills and experience experimenting with and measuring visibility in AI answers.
- Experience steering paid agencies on LinkedIn and Google with a B2B pipeline focus.
- Proficiency in analytics, tracking, and attribution, with experience using HubSpot.
- Data-driven and hands-on approach, including building dashboards and analyzing data.
- Fluent English required; French is a strong plus.
Skills
- Website redesign
- Conversion rate optimization
- Technical SEO
- SEO strategy
- AI answer visibility
- Paid acquisition strategy
- LinkedIn advertising
- Google Ads
- Analytics
- Tracking
- Attribution
- HubSpot
- Digital budget management
- Agency management
- Performance reporting
- AI tools
Location
- Paris, London (hybrid)
Work Type
- Hybrid
- Full-time
Experience Level
- 6+ years
Benefits
- Health insurance
- Meal vouchers
- Transport
About the Company
- H Company is a next-generation AI research and product company pioneering the future of autonomous, agentic AI.
- Founded to build intelligence that acts, H Company is creating the foundational infrastructure for autonomous AI systems that drive real-world outcomes across industries.