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About the Role
Lead the product marketing team for BIG-IP systems, software, and delivery products, the foundation of the F5 Application Delivery and Security Platform (ADSP). Own the go-to-market (GTM) strategy, positioning, and messaging for BIG-IP, and be accountable for how product marketing contributes measurably to pipeline, ARR growth, renewals, and modernization. Shape the next era of F5’s flagship product family and build the team that takes it to market.
Responsibilities
- Define the multi-year product marketing strategy and messaging architecture for the BIG-IP portfolio, across systems and software, and core application delivery technologies.
- Lead market, competitive, voice-of-customer, and win-loss research to shape portfolio strategy, roadmap priorities, and GTM plans.
- Own the BIG-IP launch process and partner with Sales, Product Management, Customer Success, and Demand Generation on launches and campaigns.
- Articulate BIG-IP’s value across high-performance traffic management, global DNS and load balancing, fleet management and automation, and AI inference traffic.
- Define and report KPIs that tie product marketing to revenue, including pipeline contribution, ARR growth, renewal rates, and migration velocity.
- Partner with Product Management, Engineering, Finance, and Pricing to shape BIG-IP packaging, licensing, and subscription offers.
- Represent F5's BIG-IP vision at industry events, user groups, and executive briefings, and lead analyst engagement.
- Equip direct sales, channel partners, and customer success with playbooks, battlecards, ROI tools, and quantified customer proof points.
- Build programs and content to help NetOps and platform engineering teams modernize application delivery for automated and AI-ready environments.
- Build, develop, and mentor a high-performing team of product marketers.
- Establish the operating model and annual planning cadence for BIG-IP product marketing.
Requirements
- 12+ years of B2B enterprise technology marketing experience.
- 8+ years in product marketing for enterprise networking, application delivery controllers (ADCs), or enterprise security solutions.
- 5+ years leading product marketing teams.
- Bachelor’s degree in marketing, business, computer science, or a related field.
- Strong experience marketing software (virtual edition/SaaS) and hardware (appliances/chassis) solutions across hybrid multicloud environments.
- Demonstrated success in managing complex transition campaigns.
- Proven ability to present BIG-IP strategy and roadmap to customer and partner executives in EBC and CEC engagements.
Skills
- Strategic thinking with an execution mindset.
- Translating complex technology into business-value narratives.
- Measuring marketing impact on pipeline, bookings, and retention.
- Exceptional writing and presentation skills for technical buyers, IT leaders, and industry analysts.
- Solid understanding of L4–L7 protocols, application delivery networks, load balancing, DNS and global server load balancing (GSLB), SSL/TLS, and centralized fleet management.
- Executive presence and proven ability to influence senior leaders without authority.
- Familiarity with automation tools (e.g., Terraform, Ansible) and developer-focused deployment trends.
- Understanding of how modern ADC architectures optimize and secure AI training and inference workloads.
- Experience building and leading teams that use AI-first workflows.
- Experience presenting strategy, plans, and results to the executive leadership team.
Location
- On-site at a customer facility or data center
- Office environment
Work Type
- Full-time
Experience Level
- Director
Education Level
- Bachelor's degree in marketing, business, computer science, or a related field
- MBA, MS, or MA preferred
Salary/Compensations
- $226,600.00 - $339,800.00
Benefits
- Incentive compensation
- Bonus
- Restricted stock units
- Benefits detailed at https://www.f5.com/company/careers/benefits
About the Company
- F5 strives to bring a better digital world to life.
- Teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world.
- Passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation.
- Everything we do centers around people, obsessing over how to make the lives of customers better.
- Prioritizes a diverse F5 community where each individual can thrive.
Equal Opportunity
- F5 provides equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race, religion, color, national origin, sex, sexual orientation, gender identity or expression, age, sensory, physical, or mental disability, marital status, veteran or military status, genetic information, or any other classification protected by applicable local, state, or federal laws.
- Policy applies to all aspects of employment, including hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination.
- Offers a variety of reasonable accommodations for candidates.
- Requests for accommodation are voluntary and will be assessed separately from job performance needs.
- Contact accommodations@f5.com for accommodation requests.