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About the Role
The Associate Director, Commerce Search will lead retail media search strategy and activation for a beauty-focused client portfolio, emphasizing navigation of specialty retailer and department store commerce ecosystems. This role requires a commerce marketer experienced with beauty, luxury, fashion, or similar retail-driven brands and their engagement across various retailers.
Responsibilities
- Lead search and retail media strategy and activation across multiple retailer environments.
- Own keyword strategy, campaign setup, bidding, budgeting, optimization, testing, and performance reporting.
- Bring a strong understanding of specialty and department-store commerce, particularly how brands drive growth across retailer partners.
- Translate retail considerations such as inventory, product availability, demand, profitability, promotions, and seasonality into media recommendations.
- Build strong relationships with client stakeholders, retailer media partners, and internal teams.
- Identify opportunities to connect retail search with the broader commerce and media ecosystem.
- Use performance data to identify trends and translate them into clear, actionable recommendations.
- Lead cross-channel testing and optimization strategies.
- Manage and develop direct reports, helping strengthen both their activation expertise and strategic capabilities.
- Stay ahead of developments across retail media platforms, ad products, technology, and measurement.
- Oversee campaign operations, including trafficking, billing/reconciliation, and data integrity.
Requirements
- 5+ years of retail media, commerce search, paid ecommerce, or biddable performance media experience, with substantial hands-on retail search experience.
- Strongly preferred: experience supporting beauty, cosmetics, luxury, fashion, or another category heavily connected to specialty and department-store retail.
- Experience working with specialty retailers and/or department stores. Beauty retailer experience is especially relevant.
- Hands-on experience managing retail media/search campaigns and optimizing toward business and performance objectives.
- Experience across retail media and commerce platforms such as Amazon Ads, Criteo, Walmart Connect, Pacvue, and Skai, or comparable platforms.
- Strong understanding of how inventory, profitability, product availability, promotions, forecasting, and demand influence commerce media decisions.
- Ability to look beyond media metrics and connect campaign performance to retail and commercial outcomes.
- Strong client-facing communication and presentation skills.
- Experience managing and developing direct reports.
- Ability to operate effectively across clients, retailer partners, platform partners, and internal teams.
- Entrepreneurial mindset with a bias toward action, problem-solving, and continuous improvement.
- Bachelor’s degree or equivalent professional experience.
Skills
- Retail media
- Commerce search
- Paid ecommerce
- Biddable performance media
- Retail search
- Beauty retail
- Cosmetics retail
- Luxury retail
- Fashion retail
- Specialty retail
- Department store retail
- Amazon Ads
- Criteo
- Walmart Connect
- Pacvue
- Skai
- Client-facing communication
- Presentation skills
- Team management
- Team development
- Problem-solving
- Continuous improvement
Location
- Remote
- Hybrid
Work Type
- Hybrid
Experience Level
- Associate Director
- 5+ years experience
Education Level
- Bachelor’s degree or equivalent professional experience
Salary/Compensations
- $75,000—$180,000 USD
Benefits
- Competitive medical insurance
- Group retirement plans
- Vision insurance
- Dental insurance
- Significant paid time off
- Preferential partner discounts
- Employee mental health awareness days
About the Company
- WPP is the trusted growth partner for the world’s leading brands, helping clients navigate change, capture opportunity, and deliver transformational growth using AI and a pioneering agentic marketing platform, WPP Open.
- WPP Media is WPP's AI-driven media operating unit, integrating media, data, and partnerships to deliver creative personalization at scale through WPP Open and Open Intelligence.
Equal Opportunity
- WPP Media is an equal opportunity employer and considers applicants for all positions without regard to characteristics.
- We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment.
- That's why we've adopted a hybrid approach, with teams in the office around four days a week.
- If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
- Please note that while our philosophy is the same across WPP, benefits may vary by office/country.
- Please read our Privacy Notice for more information on how we process the information you provide.