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About the Role
The Brand Manager – Starbucks & Pure Leaf will drive outsized growth for the Starbucks and Pure Leaf brands in the Multiserve Chilled space. This role involves collaborating with external partners and internal teams to establish these brands as coffee and tea powerhouses in retail. The position offers significant influence and impact, with independent ownership of complex workstreams and close collaboration on brand strategy, innovation, commercialization, and go-to-market strategy.
Responsibilities
- Manage brand performance, portfolio choices, forecasts, budgets, and investment trade-offs in partnership with Brand leadership, Finance, Sales, Insights, Supply, R&D and other key functions.
- Own Profit & Loss for portfolio, managing both top-line and bottom-line goals for brands.
- Drive go-to-market strategy for Starbucks and Pure Leaf businesses, including interfacing with Sales, Revenue Growth Management & Category Management on SKU prioritization and pricing recommendations.
- Build synergies between the North America Coffee Partnership (Starbucks) and Pepsi Lipton Partnership (Pure Leaf) to drive collective business with aspirational growth targets.
- Identify unique ways to bring all Starbucks and Pure Leaf touchpoints using an omni-channel approach (in-store, digitally, etc.).
- Partner to determine Innovation Pipelines for brands, utilizing the power of #1 café in Starbucks to build out the right offerings from café for the retail shopper.
- Work with Shopper team to identify best use of spend for key customers, including high ROI in-store and digital activations.
Requirements
- Undergraduate degree required; MBA is an asset, focus on Marketing/Business is a plus.
- 5+ years of CPG brand management, marketing, or other relevant CPG experience.
- Must be legally authorized to work in the United States without the need for employer sponsorship now or in the future.
- Must be located in the Chicago, IL surrounding area or willing to relocate for the duration of employment.
- Willingness to adapt and thrive in a blended work environment with 3-days in office, seamlessly transitioning between remote work and in-office operations.
- Travel up to 15%.
Skills
- CPG General Management experience with a demonstrated track record of building, activating, and managing brand and go-to-market strategy to deliver consumer and business growth.
- Independent Operator: can own and run projects as lead point of contact.
- Strong Relationship Builder: with multiple key external (Starbucks, Pure Leaf, PepsiCo) and internal (TBG leadership, cross-functionals, etc.) stakeholders, utilize proven relationship skills to manage and drive to cohesive decision-making.
- Extensive experience working collaboratively with internal and external groups (Agencies, Partnership companies, etc.).
- Strong analytical and financial skills, including Consumption Reporting, P&L understanding, etc.
- Proficiency with consumer and market data platforms (e.g., Circana or similar tools).
- Bias for action with sound judgment, comfort navigating ambiguity, and the ability to move work forward at pace.
Location
- Chicago, IL
Work Type
- Hybrid
Experience Level
- 5+ years
Education Level
- Undergraduate degree
- MBA
Salary/Compensations
- $110,000-$150,000
Benefits
- 401(k) plan
- Medical insurance
- Dental insurance
- Vision insurance
- Company provided life insurance
- Short-term disability insurance
- Long-term disability insurance
- Voluntary life coverage
- Voluntary accident coverage
- Voluntary hospital coverage
- Voluntary critical illness coverage
About the Company
- Tropicana Brands Group is a $3B startup aiming to revolutionize the beverage category.
- Formed in 2022 as a joint venture between PAI Partners and PepsiCo, our portfolio includes iconic brands like Tropicana, Naked, KeVita, Izze, Copella, and Punica.
- With over 76 years of global leadership in the orange juice category, we’re committed to preserving this legacy while driving innovation in other areas.
- From reimagining orange juice to creating functional smoothies and driving afternoon refreshments, we are striving to become the undisputed global leader in fresh and chilled beverages.
- The brand marketing team is vital to Tropicana Brands Group’s success, driving brand awareness, customer engagement, and sales growth.
- This team's objectives are to grow market share, improve consumer loyalty, and ultimately drive profitability through knowing our target consumer's needs, trends, and behaviors.
- Collaborating closely with other departments, the team ensures that marketing strategies align with business objectives, influence product development, and keep us competitive in a dynamic market.