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About the Role
You will act as the expert on the valuation of advertising activation and attribution data, bridging the gap between raw technical data and advertisers' strategic media performance.
Responsibilities
- Perform advanced SQL queries on large data volumes via AMC (Amazon Marketing Cloud) for attribution, incremental reach, and purchase journey analyses.
- Design custom audience segments for Retail Media campaigns and develop statistical/predictive classification models.
- Automate data extraction and invalidation flows (ETL/ELT) using GCP stack (BigQuery, Cloud Functions), API connectors, and Adverity.
- Create, maintain, and automate KPI dashboards for consulting teams and advertiser decision-makers.
- Translate complex data analyses into clear, actionable strategic insights for marketing and media departments.
Requirements
- 3 to 5 years of experience in Data Analysis, Analytics Engineering, or Data Consulting, preferably in a media agency, publisher, or Retail Media player.
- Essential mastery of SQL (complex querying on large volumes).
- Operational experience with AMC (Amazon Marketing Cloud) and Data Clean Room environments.
- Mastery of the GCP Cloud ecosystem (BigQuery) and ideally Python scripting.
- Strong understanding of Digital Media challenges, advertising attribution, and e-commerce performance.
- Analytical mindset, rigor, autonomy, and excellent presentation/simplification skills for business stakeholders.
Skills
- SQL
- Amazon Marketing Cloud (AMC)
- Data Clean Rooms
- GCP (BigQuery)
- Python
- ETL/ELT
- Data Visualization
- Business Intelligence
- Retail Media
- Advertising Attribution
- E-commerce Performance
Location
- Paris
Work Type
- Full-time
- Contract
Experience Level
- Mid-level
About the Company
- Digital Prod is a Digital Content Factory, an independent agency specializing in the creation and production of premium digital content for iconic brands.
- In 2023, Digital Prod joined Orès Collective, a galaxy of agencies offering an end-to-end service.
- Since 2023, Digital Prod has also been part of European Digital Group, which brings together 33 partners and 1,800 talents, generating over €280 million in revenue in 2023.