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About the Role
Minut is seeking a Product Marketing Manager to lead the launch, positioning, and adoption of its hardware and software products. This role bridges Product, Marketing, and Sales, acting as the voice of the customer and driving growth across multiple product lines including Minut Short Stays, Minut Hotels, and Minut Living. It's a hands-on position with significant influence, shaping future product development based on customer insights and data.
Responsibilities
- Market a product that combines hardware and software/subscription, building go-to-market across Minut Short Stays, Minut Hotels and Minut Living
- Launch new hardware and software products end to end, and drive adoption after launch day
- Own the revenue targets for your launches, and be accountable for the pipeline and revenue each one delivers
- Turn very technical concepts into simple, memorable and accurate stories, and adapt the message for buyers, end users, sales teams and partners
- Run customer marketing programmes (onboarding, lifecycle, upsell and cross-sell campaigns) that grow revenue from existing customers
- Drive product-led growth (PLG) with the product team by designing in-app journeys, prompts and upgrade moments that increase adoption and expansion
- Shape the product roadmap with customer insight and data, set KPIs, track product and funnel data, and turn it into clear decisions
- Use AI every day to scale the work: build AI agents and automated workflows, and keep finding new ways AI can help the team get better results
Requirements
- 4+ years of product marketing experience, ideally with a product that combines hardware and software/subscription
- A track record of launching products end-to-end and owning their revenue and adoption targets
- A talent for making very technical concepts simple, memorable and accurate
- Experience with customer marketing or product-led growth (PLG)
- An AI-native, data-driven way of working
- Curious about customers and turn what you hear into action
- Bring ideas proactively and back them up with evidence
- Think about a launch as the start of adoption, not the finish line
- Ability to get things done without a large team or elaborate process
- Comfortable getting up to speed fast on new tools and processes
Skills
- Product Marketing
- Go-to-market strategy
- Product launch
- Revenue target ownership
- Technical concept translation
- Customer marketing
- Product-led growth (PLG)
- AI
- Data analysis
- Roadmap shaping
- KPI setting
- Funnel tracking
- Workflow automation
Location
- London, UK
Work Type
- Hybrid
Experience Level
- 4+ years
Benefits
- Co-ownership (equity stock options)
- Learning and development opportunities
- Wellness grant (£50/month)
- UK workplace pension scheme
- Private dental scheme
- Bike-to-work scheme
- Workplace nursery scheme
- Off-site company retreats
About the Company
- Minut is a startup dedicated to building a world where shared spaces run seamlessly, managing properties without friction and fostering peaceful coexistence between neighbors and guests.
- The company combines hardware, full-stack software, and AI to achieve its mission.
- Headquartered in Sweden, Minut is trusted by customers in over 100 countries and consists of a lean, fast-moving team.
- They build technology that makes a real difference for those managing shared spaces daily.