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About the Role
We are seeking an experienced Senior Marketing Manager to lead upper-funnel brand media initiatives and drive growth across international markets. This role offers significant autonomy to develop strategies, test new ideas, and execute campaigns, supported by enterprise-level resources and data.
Responsibilities
- Own the end-to-end strategy, channel selection, and investment allocation for upper-funnel brand media across key international markets, including OOH, CTV, and digital video.
- Connect brand media with performance channels, CRM, organic, and social to create a seamless diner journey and maximize ROI.
- Establish frameworks for lift studies, brand tracking, and econometrics to optimize the impact of international media investment.
- Partner with creative and engineering teams to build campaign infrastructure and explore AI-powered tooling for faster market expansion.
- Develop clear strategies, business cases, and roadmaps based on media and growth insights for senior leadership.
- Identify opportunities, test new ideas, analyze results, and scale successful initiatives.
Requirements
- Proven experience in integrated, brand, or growth marketing, preferably within a consumer tech brand or high-growth international business.
- Direct experience planning and executing campaigns across upper-funnel channels (OOH, CTV, linear TV, digital video) and understanding their incremental impact.
- Understanding of how brand, paid digital, CRM, content, and product growth interact.
- Ability to think strategically and manage detailed execution.
- An owner's mindset with the initiative to identify and solve problems.
- Experience scaling campaigns across multiple countries or regions.
- Enjoy collaborating across different markets, cultures, and time zones.
- Passion for dining, restaurants, and hospitality culture.
Skills
- Integrated Marketing
- Brand Media
- Growth Marketing
- OOH
- CTV
- Digital Video
- Performance Marketing
- CRM
- Brand Measurement
- Lift Studies
- Brand Tracking
- Econometrics
- Cross-functional Collaboration
- AI-powered Tooling
- Strategy Development
- Business Case Development
- Roadmap Planning
Location
- Remote (up to 20 days/year)
- Hybrid
Work Type
- Hybrid
- Full-time
Experience Level
- Senior
Benefits
- 5 weeks paid vacation
- Private health & dental insurance
- Work from (almost) anywhere for up to 20 days per year
- Company-paid therapy sessions
- Company-paid subscription to Headspace
- Annual company-wide week off
- Paid parental leave
- Time off for your birthday
- Paid volunteer time
- Development Dollars
- Leadership development
- Access to thousands of on-demand e-learnings
- Travel Discounts
- Employee Resource Groups
- Income protection and life assurance
- Employee Assistance Program (24/7 GP & free legal advice)
- Pension plan contributions
- Discounted gym membership
- Bike2Work
- Season ticket loan
- Social events & Thursday happy hours
- Free lunch 2 days per week
About the Company
- OpenTable is an industry leader with a passion for helping restaurants thrive, serving millions of diners and 70,000+ restaurant partners.
- As part of Booking Holdings, Inc., OpenTable leverages world-class technology to empower restaurants and enable diners to discover and book perfect dining experiences.
- Every employee has a tangible impact, contributing to a global team and its portfolio of metasearch brands.
- Hospitality defines OpenTable's culture, focusing on taking care of others.
Equal Opportunity
- OpenTable is committed to creating a workplace where everyone feels they belong and can thrive.
- The company fosters a culture where diverse voices are welcomed and encouraged.
- Reasonable adjustments and accommodations are available during the application/interview process and on the job.