Senior Marketing Manager (International Growth) at OpenTable | GB | Rezi

Senior Marketing Manager (International Growth) at OpenTable

Senior Marketing Manager (International Growth)

OpenTable · GB

3 weeks ago

Senior Marketing Manager (International Growth)

OpenTable · GB

23 days ago
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About the Role

We are seeking an experienced Senior Marketing Manager to lead upper-funnel brand media initiatives and drive growth across international markets. This role offers significant autonomy to develop strategies, test new ideas, and execute campaigns, supported by enterprise-level resources and data.

Responsibilities

  • Own the end-to-end strategy, channel selection, and investment allocation for upper-funnel brand media across key international markets, including OOH, CTV, and digital video.
  • Connect brand media with performance channels, CRM, organic, and social to create a seamless diner journey and maximize ROI.
  • Establish frameworks for lift studies, brand tracking, and econometrics to optimize the impact of international media investment.
  • Partner with creative and engineering teams to build campaign infrastructure and explore AI-powered tooling for faster market expansion.
  • Develop clear strategies, business cases, and roadmaps based on media and growth insights for senior leadership.
  • Identify opportunities, test new ideas, analyze results, and scale successful initiatives.

Requirements

  • Proven experience in integrated, brand, or growth marketing, preferably within a consumer tech brand or high-growth international business.
  • Direct experience planning and executing campaigns across upper-funnel channels (OOH, CTV, linear TV, digital video) and understanding their incremental impact.
  • Understanding of how brand, paid digital, CRM, content, and product growth interact.
  • Ability to think strategically and manage detailed execution.
  • An owner's mindset with the initiative to identify and solve problems.
  • Experience scaling campaigns across multiple countries or regions.
  • Enjoy collaborating across different markets, cultures, and time zones.
  • Passion for dining, restaurants, and hospitality culture.

Skills

  • Integrated Marketing
  • Brand Media
  • Growth Marketing
  • OOH
  • CTV
  • Digital Video
  • Performance Marketing
  • CRM
  • Brand Measurement
  • Lift Studies
  • Brand Tracking
  • Econometrics
  • Cross-functional Collaboration
  • AI-powered Tooling
  • Strategy Development
  • Business Case Development
  • Roadmap Planning

Location

  • Remote (up to 20 days/year)
  • Hybrid

Work Type

  • Hybrid
  • Full-time

Experience Level

  • Senior

Benefits

  • 5 weeks paid vacation
  • Private health & dental insurance
  • Work from (almost) anywhere for up to 20 days per year
  • Company-paid therapy sessions
  • Company-paid subscription to Headspace
  • Annual company-wide week off
  • Paid parental leave
  • Time off for your birthday
  • Paid volunteer time
  • Development Dollars
  • Leadership development
  • Access to thousands of on-demand e-learnings
  • Travel Discounts
  • Employee Resource Groups
  • Income protection and life assurance
  • Employee Assistance Program (24/7 GP & free legal advice)
  • Pension plan contributions
  • Discounted gym membership
  • Bike2Work
  • Season ticket loan
  • Social events & Thursday happy hours
  • Free lunch 2 days per week

About the Company

  • OpenTable is an industry leader with a passion for helping restaurants thrive, serving millions of diners and 70,000+ restaurant partners.
  • As part of Booking Holdings, Inc., OpenTable leverages world-class technology to empower restaurants and enable diners to discover and book perfect dining experiences.
  • Every employee has a tangible impact, contributing to a global team and its portfolio of metasearch brands.
  • Hospitality defines OpenTable's culture, focusing on taking care of others.

Equal Opportunity

  • OpenTable is committed to creating a workplace where everyone feels they belong and can thrive.
  • The company fosters a culture where diverse voices are welcomed and encouraged.
  • Reasonable adjustments and accommodations are available during the application/interview process and on the job.