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About the Role
The Senior Media Relations Specialist helps to raise Hadassah’s profile in the United States by publicizing the organization’s American and Israeli activities and accomplishments, including those of the Hadassah Medical Organization. This role is responsible for securing meaningful media coverage, developing compelling stories and strategic communications, and building relationships with journalists and media outlets.
Responsibilities
- Increase US awareness of Hadassah by generating news stories, drafting and placing op-eds, and managing media relations for national symposia, conferences and other programs.
- Identify opportunities for US media coverage of the medical center’s innovations, research and specialist expertise; collaborate with Hadassah’s Israel PR team and the medical center’s PR office to obtain information and arrange interviews.
- Stay abreast of the medical center’s activities by monitoring traditional and social media; follow mainstream US medical and healthcare news and the journalists reporting it.
- Advise, support and supplement the media relations needs of Hadassah’s chapters and regions.
- Identify ways to generate attention in Jewish communities that no longer have a dedicated news outlet.
- Develop news releases, news alerts, backgrounders, fact sheets, talking points, FAQs, bios, media plans and story pitches.
- Work with the Media Relations Associate to ensure media lists are accurate and up-to-date, and to create new lists as needed.
- Assist the Director, Media & Public Relations, with reports, plans, presentations, analyses, budgeting and similar activities.
- Perform other duties as required.
Requirements
- A BA or MA in English, Public Relations, Public Affairs or Communications.
- A minimum of 5 to 8 years of increasingly senior experience in Media Relations, Public Relations, Publicity, Public Affairs or Communications at mission-driven organizations or institutions, or the PR firms representing them.
- A track record of securing coverage by major digital, broadcast and print outlets.
- Experience collaborating with colleagues at all levels across large, complex organizations.
- Experience managing interviews, including prepping interview subjects and troubleshooting during interviews.
- Experience with web-based platforms: Meltwater, Basecamp, Monday.com, and Canva.
Skills
- Ability to juggle multiple deadlines in a fast-paced environment.
- Ability to work independently and seek guidance when needed.
- Superb verbal and storytelling skills.
- Ability to write fluid, lively and concise prose.
- Ability to distill and organize information.
- Resourceful, out-of-the-box problem-solving skills.
- Excellent judgment.
- Creativity and sales sense when identifying story ideas and placement opportunities.
- Outstanding attention to detail.
Experience Level
- Senior
Education Level
- BA or MA in English, Public Relations, Public Affairs or Communications
About the Company
- Hadassah is a mission-driven organization.