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About the Role
As a Data, Measurement and Analytics (DM&A) Specialist, you will act as an advisor to Google’s largest and most sophisticated advertisers. You will lead the measurement and experimentation strategy, using insights to solve business issues and unlock new avenues for growth during a pivotal moment of industry transformation. Working at the intersection of media, technology, and data science, you will partner with our clients to guide their measurement maturity and support their business goals.
Responsibilities
- Understand and pitch privacy-durable data foundations for clients by driving the implementation of Google’s tagging infrastructure (gTag, GTM, server-side GTM) and advanced first-party data solutions (Data Manager API, Google Cloud integrations) to ensure resilient signal capture.
- Develop, own, and execute comprehensive joint measurement plans for advertisers and agencies, integrating data foundations, incrementality experiments, Marketing Mix Modeling (MMM), full-funnel measurement, and attribution frameworks to prove media value.
- Act as a trusted technical advisor to decision-makers, test the status quo, build executive partnerships, and deliver data stories.
- Lead the business-cycle for prioritized data and measurement opportunities across Google Ads and Google Marketing Platform products.
- Apply data science, causal inference, and statistical modeling techniques to design incrementality experiments, optimize Marketing Mix Modeling (MMM) data inputs, and help clients navigate changing industry privacy standards.
Requirements
- Bachelor's degree or equivalent practical experience.
- 5 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis.
Skills
- Expertise in first-party data strategies, customer data infrastructures (CDP/CRM), and Google’s measurement ecosystem—including Google Analytics, Google Ads, tagging systems (gTag, GTM, server-side GTM), and APIs (e.g., Data Manager API, Google Cloud integrations).
- Knowledge of online (Search, Display, Video/CTV) and offline (TV, OOH) advertising channels, brand analysis techniques, and the application of modern AI-powered marketing tools.
- Understanding of brand and performance measurement frameworks, with proven experience executing marketing experiments, incrementality testing, causal impact, (MMM/Meridian), and Multi-Touch Attribution (MTA).
- Ability to analyse datasets, apply statistical and financial modeling, and translate quantitative outputs into commercial insights.
- Collaborative problem-solver who navigates ambiguity and possesses business acumen.
- Ability to build trusted relationships with key decision-makers, including executive leaders across marketing, analytics, and strategy.
- Ability to seamlessly partner with Google's sales and product teams.
- Ability to translate datasets into compelling narratives.
- Ability to influence critical business decisions and motivate organizational change.
- Background in advanced marketing analytics.
- Expertise in demonstrating media value through incrementality, Marketing Mix Models (MMM), attribution, and AI-driven solutions.
- Ability to empower investigative clients to modernize their measurement infrastructure by integrating first-party data and adopting privacy-safe best practices.
Experience Level
- 5 years of experience
Education Level
- Bachelor's degree
Salary/Compensations
- Canada: $138000 - $141000 (CAD) + 40% bonus target + equity + benefits
Benefits
- 40% bonus target
- equity
- benefits
About the Company
- Google's Large Customer Sales (LCS) teams are strategic partners and industry thought leaders to the world's leading brands and agencies. We continuously challenge how customers think about their business and how Google can support growth. We focus on helping these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more. As a member of our LCS team, you'll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google.