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About the Role
Drive new acquisitions across non-member schools as a Sales Executive within The Key's Customer Support and Self-Service Memberships team. Operate as a proactive outbound and inbound sales specialist, converting prospective leads, hosting product demonstrations, and cross-selling across the product suite.
Responsibilities
- Lead proactive outbound initiatives across untapped school networks to introduce non-member schools to the value of our platform.
- Convert inbound enquiries, marketing leads and trial users into active membership accounts.
- Understand school leader challenges and showcase how our solutions make a difference.
- Guide decision-makers toward higher-tier packages that match their operational goals.
- Navigate commercial and product queries confidently to secure long-term partnerships.
- Maximise average sales price (ASP) by communicating the value of integrated, multi-product offerings.
- Deliver engaging online demos and webinars tailored for educational leaders.
- Showcase new platform features and service launches to build excitement.
- Demonstrate how our tools help schools save time and reduce administrative burden.
- Identify cross-selling opportunities across our ecosystem of products.
- Uncover multi-product opportunities to boost deal value and customer impact.
- Match specialised tools to the day-to-day operational needs of schools.
- Own and refine a structured win-back strategy to re-engage former member schools.
- Analyse cancellation feedback to craft targeted outreach.
- Highlight platform upgrades and service improvements to re-ignite interest.
- Collaborate with marketing on campaign follow-ups, webinars, and lead handoffs.
- Share frontline feedback and buyer insights to inform marketing content.
- Participate in joint win-back and product launch campaigns.
- Maintain an organised and accurate sales pipeline in Salesforce.
- Forecast sales activity reliably against key performance indicators (KPIs).
- Maintain high standards of data hygiene across customer records and CRM touchpoints.
Requirements
- 1+ years of experience in outbound sales, telesales, or a customer-facing phone role.
- Confidence to dial, present to, and run live software demonstrations or webinars for senior school leaders.
- Self-starter attitude with the initiative to prospect into whitespace territory.
- Enjoyment of building, testing, and refining sales processes.
- Highly organised with disciplined habits regarding pipeline management and CRM tracking.
- Exceptional written and verbal communication skills.
- Genuine desire to make a positive impact on schools.
- Prior understanding of the UK education landscape, school structures and leadership roles (nice to have).
- Previous experience selling SaaS platforms, membership subscriptions or recurring support services (nice to have).
- Practical background working alongside marketing teams on joint campaigns and lead management (nice to have).
- Practical proficiency with Salesforce and/or HubSpot platforms (nice to have).
Skills
- Sales
- Customer-Facing
- Outbound Sales
- Telesales
- Executive Presentation
- Prospecting
- Sales Process Development
- Pipeline Management
- CRM Management
- Written Communication
- Verbal Communication
- Consultative Sales
- Product Demonstration
- Cross-selling
- Win-back Strategy
- Marketing Collaboration
- Salesforce
- HubSpot
Location
- London office
Work Type
- Hybrid
- Full-time
Experience Level
- 1+ years
Salary/Compensations
- up to £30,000 + commission
Benefits
- Good work-life balance
- Training and support
- Generous holiday allowance
- Flexible hours
- Buying and selling holiday
- Enhanced maternity pay
- Free breakfast
- Fruit
- Drinks
- Regular socials
About the Company
- The Key is the country’s most trusted provider of knowledge and know-how to education leaders determined to make a difference.
- We provide authoritative, up-to-the-minute sector intelligence, tools, services and resources that give leaders the knowledge to act.
- We are a socially conscious company, but one that also likes to have fun.