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About the Role

Cloudflare is building a certificate authority for the whole Internet, aiming to be ACME-first, automation-first, and transparent by design. As Principal Product Manager, you will define the product strategy, roadmap, customer experience, and commercial model for this new venture, working across multiple teams to establish Cloudflare's CA as a trusted product. This is an early-stage role requiring comfort with high-consequence infrastructure, customer discovery, compliance scrutiny, and zero-to-one product building.

Responsibilities

Define the product strategy for Cloudflare's CA business across publicly trusted certificates, certificate lifecycle automation, ACME issuance, renewal workflows, revocation, Certificate Transparency, customer controls, developer experience, and integrations with Cloudflare's broader platform.
Build for the whole Internet by understanding the needs of developers, site owners, platform teams, SaaS providers, enterprise security teams, infrastructure operators, and partners who depend on certificates for availability, security, and compliance.
Make resilience a product principle, designing requirements that fail small, reduce customer blast radius, support automated recovery, and enable fast certificate replacement.
Drive an ACME-first customer experience that simplifies adoption for users of existing free or automated CAs.
Partner closely with engineering on systems for certificate lifecycle management, automation, key protection, and auditability.
Partner with compliance, legal, security, and operations to ensure product decisions align with industry standards and policies.
Own go-to-market strategy including packaging, pricing, launch sequencing, competitive positioning, customer segmentation, sales enablement, developer messaging, and adoption metrics.
Represent the customer and the ecosystem in product decisions, balancing trust, transparency, uptime, security, and commercial adoption.
Work across Cloudflare product teams including SSL/TLS, Application Security, Zero Trust, Workers, Registrar, DNS, Load Balancing, SaaS products, and infrastructure teams.
Help make Cloudflare Customer Zero by ensuring our own usage of the CA informs the roadmap before customers depend on it.

Requirements

10+ years of product management experience building technical products for developers, security teams, infrastructure teams, enterprises, or cloud platforms.
Experience with security, identity, infrastructure, or developer platform products where correctness, reliability, compliance, and trust are core product requirements.
Working knowledge of PKI and certificate lifecycle management including TLS certificates, X.509, ACME, public and private CAs, revocation, Certificate Transparency, mTLS, HSMs, and enterprise certificate automation.
Strong business judgment with experience defining product strategy, pricing and packaging, customer segmentation, and go-to-market plans for technical B2B products.
Ability to operate in ambiguity and create structure around a new business, including market definition, customer discovery, roadmap tradeoffs, launch planning, and executive alignment.
Technical fluency with engineering teams and comfort discussing APIs, distributed systems, key management, audit trails, reliability, operational failure modes, and security tradeoffs.
Strong written communication for strategy documents, product requirements, launch narratives, customer-facing messaging, and high-stakes internal decisions.
Comfort with high-consequence work where mis-issued, mis-revoked, or unavailable certificates can have significant public impact.

Skills

PKI
Certificate lifecycle management
TLS certificates
X.509
ACME
Public CAs
Private CAs
Revocation
Certificate Transparency
mTLS
HSMs
Enterprise certificate automation
Product strategy
Pricing and packaging
Customer segmentation
Go-to-market plans
APIs
Distributed systems
Key management
Audit trails
Reliability
Operational failure modes
Security tradeoffs
Written communication

Location

Austin
London

Work Type

Full-time

Experience Level

Principal

Benefits

Medical/Rx Insurance
Dental Insurance
Vision Insurance
Flexible Spending Accounts
Commuter Spending Accounts
Fertility & Family Forming Benefits
On-demand mental health support and Employee Assistance Program
Global Travel Medical Insurance
Short and Long Term Disability Insurance
Life & Accident Insurance
401(k) Retirement Savings Plan
Employee Stock Participation Plan
Flexible paid time off covering vacation and sick leave
Leave programs, including parental, pregnancy health, medical, and bereavement leave

About the Company

Cloudflare is on a mission to help build a better Internet by protecting and accelerating millions of websites and other Internet properties.
The company runs one of the world’s largest networks, leveraging intelligence to improve performance and security.
Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company.
The company values builders who identify and solve problems using the latest tools, with a culture built on iteration and leveraging AI.
Cloudflare is committed to protecting the free and open Internet through initiatives like Project Galileo, the Athenian Project, and the 1.1.1.1 DNS resolver.

Equal Opportunity

Cloudflare is proud to be an equal opportunity employer, committed to providing equal employment opportunity for all people and valuing diversity and inclusiveness.
All qualified applicants will be considered for employment without regard to race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship, age, physical or mental disability, medical condition, family care status, or any other basis protected by law.
Cloudflare is an AA/Veterans/Disabled Employer.
Cloudflare provides reasonable accommodations to qualified individuals with disabilities.