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About the Role

The New Business Director plays a pivotal role in shaping and driving growth for WPP Production, defining how we win high-value, complex opportunities and shaping the strategic direction of our growth function. This is a highly strategic role, responsible for designing integrated solutions, evolving go-to-market propositions and building a repeatable growth engine that enables the business to win consistently across markets and opportunity types.

Responsibilities

Define and lead the strategic direction for priority, high-value opportunities, ensuring a clear and differentiated approach to winning
Accountable for the narrative quality and strategic standard across all pitches, setting the benchmark for how we articulate our value
Design end-to-end client solutions and commercial models, including operating models, pricing approach and value proposition
Lead the development of go-to-market propositions, continuously evolving how WPP Production positions itself in market
Work with the Global Chief Growth Officer to define and drive the global growth strategy for WPP Production, identifying priority markets, opportunity types and areas of focus
Define and influence where we focus our growth efforts, ensuring time and resource are prioritised on the highest value opportunities
Analyse pipeline, performance and market trends to identify where growth is coming from — and where it should come from next
Partner with senior leadership to shape growth priorities, targets and investment decisions
Drive improved conversion, efficiency and revenue impact across the new business pipeline through stronger strategic positioning and approach
Build and scale a repeatable growth engine, embedding frameworks, playbooks, tools and best practice that enable teams globally to win consistently without central dependency
Act as a “pitch doctor”, stepping into critical opportunities to strengthen narrative, structure and overall response quality
Present and represent WPP Production in senior client meetings & pitch meetings
Drive cross-WPP integration, ensuring seamless collaboration across Media, Creative and Production
Identify and embed new ways of working, improving how we approach, structure and deliver pitches
Lead on innovation in growth, including exploring the use of AI and new technologies to enhance team capability and efficiency
Build and maintain strong relationships with senior stakeholders across WPP and key client organisations
Develop and scale team capability, through coaching, mentoring and training

Requirements

Significant experience (typically 10+ years) in new business, growth or strategy roles within a creative, production or agency environment
Exceptional strategic thinking, with a proven ability to define how complex opportunities are approached and won
Outstanding writing and storytelling ability, with experience leading narrative development for high-value, multi-disciplinary pitches
Strong commercial acumen, with experience designing and influencing commercial models, pricing strategies and value propositions
Proven experience leading large, complex and high-value pitch processes, often involving multiple stakeholders and disciplines
Confident and credible communicator, with experience presenting to senior clients and influencing at leadership level
Comfortable operating at pace and under pressure, managing multiple high-stakes opportunities simultaneously
Strong understanding of integrated marketing ecosystems, including the intersection of media, creative and production
Able to influence and align senior stakeholders, often with competing priorities, to a single direction
Experience shaping or evolving go-to-market propositions and strategic positioning
Ability to operate effectively in ambiguous, fast-paced environments, bringing structure and clarity to complex challenges
A proactive and solutions-driven mindset, with a strong sense of ownership and accountability
Experience developing and mentoring team members, with a focus on building capability and scaling impact
Curious and forward-thinking, with an interest in innovation, AI and the future of content and production

Skills

Strategic thinking
Storytelling
Commercial acumen
Client relationship management
Pitch development
Stakeholder management
Integrated marketing
AI
Innovation

Location

Global

Work Type

Hybrid

Experience Level

10+ years

About the Company

WPP Production is the unified global production company that brings together all of WPP's content producers, studios and craft experts into one connected organisation. We combine world-class human craft with next generation technology to originate, design, and deliver multi-channel content systems at scale. Built for borderless collaboration and powered by deep craft expertise, we are the production engine designed for today's always on, AI driven marketing world.
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

Equal Opportunity

WPP is an equal opportunity employer and considers applicants for all positions without regard discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.