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About the Role
As the Director of Communications, you will represent and champion Mulberry’s new strategy, "Back to the Mulberry Spirit," returning the brand to its original values and proposition. Based at Mulberry’s Kensington HQ, the role primarily focuses on the UK, EU, and US, while also providing strategic guidance to local marketing teams in China, South Korea, and Japan, and their respective agency partners. You will implement the 360 global communication strategy encompassing PR, Events, and Talent to ensure a consistent global strategy and brand voice across markets. You will also drive the Mulberry by Christopher Kane strategy in collaboration with the RTW team and agencies.
Responsibilities
- Develop strategic 360° global communication plans ensuring a consistent brand voice across markets.
- Achieve strong editorial coverage in line with annual objectives.
- Work with key agencies to deliver objectives across Mulberry core and Mulberry by Christopher Kane.
- Devise and execute targeted communications plans for key projects, product launches, brand events, and collaborations.
- Oversee an effective and creative product placement strategy.
- Support the team in identifying and mapping key target media for Mulberry across relevant markets.
- Manage and evaluate interview and speaking requests for CEO, CFO, and Creative Director, RTW.
- Analyze and improve editorial output each season in qualitative and quantitative terms.
- Oversee the creation of press kits, press releases, and other seasonal documents.
- Collaborate closely with key markets to adapt the global communications strategy to local needs.
- Oversee the execution of agreed strategy, supporting local teams to generate positive editorial coverage.
- Build and maintain a relevant community around Mulberry and foster relationships with key figures in media and creative worlds.
- Stay informed of industry news, updates, and competitor activity, sharing developments across departments.
- Advise the Brand Director and Executive Committee on media landscape developments, trends, and directions.
- Advise on partnerships, collaborations, and sponsorships to drive brand awareness and support commercial objectives.
- Foster strong internal relationships with all business areas to support objectives.
- Forecast and manage the department budget with an agile approach.
- Oversee timely distribution of reports across the business.
- Deliver the Mulberry by Christopher Kane show at LFW in partnership with the brand marketing team.
- Manage end-to-end project management and delivery of the Global Events Calendar.
- Define the Global Events strategy with key internal stakeholders.
- Oversee guest lists for events and ensure appropriate editor & KOL attendance.
- Attend key press and KOL trips, overseeing all aspects and ensuring brand objectives are met.
- Identify partner events and opportunities linked to Mulberry’s strategy and objectives.
- Develop and maintain strong 3rd party relationships.
- Plan activity with target ROI and measure/report on success post-event.
- Drive a successful VIP, talent, and influencer strategy to reinforce brand vision and increase global brand awareness.
- Refine the global influencer and talent strategy in line with business goals.
- Oversee all aspects of brand talent relationships, including contract negotiation and operational support.
- Manage relevant budgets for event, talent, and press activities.
- Support and mentor direct reports.
- Drive internal comms strategy with key stakeholders including HR.
- Embrace and demonstrate Mulberry values and behaviors.
- Support Mulberry in delivering an inclusive culture.
- Act as an ambassador for Mulberry and communicate positively about the brand.
- Work closely with the sustainability team to shape and amplify key moments.
- Promote sustainability as part of everyone's role at Mulberry.
- Incorporate environmentally responsible practices into work.
- Support the business’s ‘Five C’s’ strategy.
- Promote a greener, more sustainable future.
- Foster an environment where diversity is embraced and all individuals feel valued, respected, and included.
Requirements
- Experience in a similar level role within luxury/premium fashion or lifestyle brands.
- Experience gained both in-house and at an agency.
- Demonstrate senior-level UK fashion press and industry contacts.
- Ability to effectively challenge and influence both internal and external teams.
- A collaborative team player able to work across multiple departments.
- Proficient in Microsoft Office – Excel, Word, PowerPoint.
- Good knowledge of Launchmetrics, Lefty, Diary Directory, Dash Hudson.
- Interest and current knowledge of wider culture.
Skills
- Strong sustainability comms is beneficial.
- Excellent written and verbal English.
- Excellent team management skills.
- Confident with multi-tasking, working to tight deadlines, and troubleshooting under pressure.
- Well-organized and efficient with strong planning and prioritizing capabilities.
- Ability to work to multiple, competing deadlines.
Location
- Kensington HQ
Work Type
- Full-time
Experience Level
- Senior level
About the Company
- Born in 1971, Mulberry is a British lifestyle brand, internationally acclaimed for quality and design.
- Sustainability has been part of the Mulberry ethos since the brand's inception.
- Achieved B Corp Certification in 2024.
- A global brand committed to improving its impact on people and the planet.
- Values include honesty, dynamism, and a community-spirited approach.
Equal Opportunity
- Mulberry is an equal opportunities employer and is passionate about hiring and developing the best talent.
- All hiring decisions are made solely on the basis of qualifications, skills, or experience as they relate to the particular role.
- If adjustments are needed for the application or interview processes, please email talent@mulberry.com.