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About the Role
The Ströer Publishing Hub GmbH is looking for a Performance Manager to analyze the performance of its five brands, focusing on KPIs related to reach, content efficiency, affiliate sales, video performance, and AI usage. The role involves identifying trends, preparing insights, and deriving actionable recommendations to sustainably increase reach, monetization, and economic performance.
Responsibilities
- Analyze the performance of five brands, monitoring KPIs for reach, content efficiency, affiliate sales, video performance, and AI usage.
- Identify trends, deviations, and growth potential, preparing insights for target audiences and deriving concrete recommendations.
- Develop data-driven strategies with editorial, SEO, and commerce teams to sustainably increase reach, monetization, and economic performance.
- Support editorial teams with data-driven impulses for topic selection, content optimization, and prioritization.
- Prepare regular performance analyses and business reviews, making strategic goals measurable and guiding the derivation of concrete measures.
- Consolidate requirements for dashboards and reporting from specialist departments, prioritize their further development with the BI team, and optimize cross-departmental workflows.
Requirements
- Experience in data analysis and performance management, ideally with a digital publisher, in e-commerce, or a comparable digital environment.
- Very good knowledge of web analytics and reporting tools such as Google Analytics 4, Looker Studio, or Google Search Console.
- Ability to quickly learn new data sources.
- Understanding of digital reach and monetization mechanisms, and ability to contextualize developments in SEO, Google Discover, affiliate commerce, and AI usage.
- Ability to analyze complex data, recognize interrelationships, and derive comprehensible priorities and concrete recommendations.
- Understanding of economic key figures and ability to link traffic, revenue, efficiency, and goal achievement.
- Ability to communicate analysis results clearly, gain buy-in from different departments for data-driven measures, and proactively develop existing processes in a structured manner.
Skills
- Data Analysis
- Performance Management
- Google Analytics 4
- Looker Studio
- Google Search Console
- Web Analytics
- Reporting Tools
- SEO
- Affiliate Commerce
- AI Usage
- Monetization
- KPI Monitoring
Location
- Berlin
Work Type
- Flexible Working Hours
- Hybrid (30% Mobile Work)
Experience Level
- Not specified
Education Level
- Not specified
Benefits
- 30 days of vacation
- Sabbatical option
- Flexible working hours
- 30% Mobile Work
- Jobbike
- Subsidy for Deutschlandticket
- Capital-forming benefits
- Corporate Benefits (discounts)
- Internal talent programs
- Women's advancement programs
- Training opportunities
- Onboarding events
- Modern offices
- Paperless workplaces
- Digital processes
- Employee referral program
- Occupational health services
- Company events (Christmas parties, team outings, B2Run)
- Communities (e.g., Women's Network)
- IT benefit program (financing for technical equipment)
About the Company
- Ströer Publishing Hub GmbH combines the expertise of the portals kino.de, GIGA, desired, familie.de, and watson.
- The company is a leading digital publisher in Germany in the areas of film, technology, gaming, family life, news for young audiences, and female empowerment.
- With its journalistic offerings, Ströer Publishing Hub GmbH informs and inspires numerous users daily, creating concrete added value through relevant content, clear explanations, and practical tips.
- The portals stand for high user orientation, clear information, and modern, target-group-specific communication.
- The editorial team consists of approximately 90 members.