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About the Role
You will be the single, accountable owner for UAE, Capital.com’s largest and most complex MENA market. You will manage the day-to-day plan, local channels, and partners, while also supporting performance activity across the wider region. Your role is to execute against strategy, brand, and regional budget with judgment, speed, and full ownership of results.
Responsibilities
- Own UAE’s marketing performance day to day, treating local commercial outcomes as a direct personal accountability.
- Execute the UAE portion of the regional marketing plan, adapting tactics to local market conditions within agreed budget and brand parameters.
- Manage local brand, OOH, TV, radio, podcast, affiliate, and influencer relationships in UAE, coordinating with central Centres of Excellence.
- Track UAE-specific brand health and digital reputation signals, surfacing issues early.
- Recommend budget reallocation and channel trade-offs for UAE with clear rationale.
- Escalate regulatory, cultural, or reputational risks specific to Dubai early and factually.
- Build and manage day-to-day relationships with UAE-based agencies, media owners, and partners.
- Coordinate agency or junior marketing resource dedicated to UAE where the market requires it.
- Support Head of Marketing MENA with other markets, focusing on supporting performance marketing across the region.
Requirements
- Experience running marketing execution or owning a market/channel budget in a regulated consumer industry (financial services, fintech or brokerage preferred).
- First-hand knowledge of UAE channels: OOH, TV, radio, podcasts, affiliates, influencers and local sponsorships.
- Understanding of the SCA framework and UAE marketing rules.
- Able to spot which local opportunities fit agreed strategy and risk tolerance.
- Make quick, sound calls within your remit and know what needs Head of Marketing, MENA sign-off.
- Look for the root cause when a channel underperforms instead of adding spend.
- Work with Centres of Excellence on execution standards.
- Manage agencies, media and partners effectively.
- Escalate risks early.
- Treat UAE as your market, while final sign-off sits with the Head of Marketing, MENA.
- Comfortable working within set boundaries while still pushing for what the market needs.
- Low ego, high accountability.
- Fluent Arabic and English required.
Skills
- Industry Knowledge
- Marketing Execution
- Budget Management
- UAE Channels (OOH, TV, radio, podcasts, affiliates, influencers, local sponsorships)
- SCA Framework
- UAE Marketing Rules
- Problem-Solving
- Collaboration
- Influence
- Arabic Fluency
- English Fluency
Location
- UAE
Work Type
- Full-time
- Remote (Workation Wonderland)
Experience Level
- Industry Knowledge
- Experience running marketing execution or owning a market/channel budget in a regulated consumer industry (financial services, fintech or brokerage preferred)
- First-hand knowledge of UAE channels
- Understanding of the SCA framework and UAE marketing rules
- Problem-Solving
- Collaboration & Influence
- Mindset & Style
Salary/Compensations
- Competitive Salary
Benefits
- Annual Performance Bonus
- Generous Time Off
- Employee Referral Program
- Comprehensive Health & Pension Benefits
- Workation Wonderland (30 extra days to work remotely from anywhere)
- Volunteer Days (two additional paid days each year)