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About the Role

As a Product Marketing Manager at VTS, you will shape how the commercial real estate industry understands our platform and products. You will own go-to-market for our property management product and drive platform-level work to enhance the GTM organization, including competitive intelligence, customer insights, demos, and persona and segment strategy. This is a hands-on role with ownership, where you will help build and define product marketing processes as VTS grows.

Responsibilities

Own launches end to end, partnering with Product from roadmap to release.
Develop clear and differentiated positioning and messaging across products, personas, and segments.
Build sales artifacts, presentations, and demos to enable the go-to-market team.
Lead competitive and customer intelligence, monitoring the market and mining sources for insights.
Create collateral, case studies, and customer stories with Content and Design.
Define and sharpen customer personas and segmentation for company-wide application.
Collaborate cross-functionally with product, sales, customer success, design, and growth teams.

Requirements

3+ years of hands-on B2B product marketing experience.
Track record of successful launches, sales enablement, and product adoption.
Expertise in positioning and messaging, and creating sales and customer-facing assets.
High agency and comfort with ambiguity, with an ability to iterate quickly.
Strong operational instincts and ability to build systems and repeatable frameworks.
Ability to influence at every level and present confidently to executives, sales teams, and customers.
Ability to distill complex technical concepts into clear, compelling narratives.
Experience developing customer content programs, such as case studies and testimonials.
AI-native working style, utilizing AI tools for research, analysis, drafting, and operations.

Skills

Product Marketing
Go-to-Market Strategy
Positioning and Messaging
Sales Enablement
Competitive Intelligence
Customer Insights
Content Creation
Persona Development
Segmentation Strategy
Cross-functional Collaboration
B2B Marketing
AI Tools

Location

New York, NY

Work Type

Hybrid (4 days/week in office)

Experience Level

3+ years

Salary/Compensations

$120,000 - $140,000 base salary
On-target earnings (OTE) includes commission structure

Benefits

Competitive compensation
Comprehensive health benefits (including dental and vision)
Pre-tax commuter benefits
401(k) plan
Quarterly happy hours
Wellness events
Clubs
Team lunches
Education stipend
Flexible PTO policy
Generous family leave program
Equity packages

About the Company

VTS is the only AI-driven technology platform enabling intelligent real estate by unifying industry professionals, investors, and their customers at scale.
VTS revolutionized commercial real estate leasing operations with VTS Lease.
VTS AI is the largest first-party insights and collaboration engine in the industry.
The VTS Platform consists of VTS Lease, VTS Market, VTS Activate, and VTS Data.
VTS is the global leader, managing over 60% of Class A office space in the U.S. and 13 billion square feet of space worldwide.
VTS is utilized by over 45,000 professionals and over 1.2 million total users daily.
VTS maintains offices in New York City, London, Toronto, and Chicago.

Equal Opportunity

VTS embraces diversity and equal opportunity.
Committed to building a team that represents a variety of backgrounds, perspectives, and skills.
All information will be kept confidential according to EEO guidelines.
Provides accommodation for individuals with disabilities or special needs during the recruitment process.