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About the Role
As a Product Marketing Manager at VTS, you will shape how the commercial real estate industry understands our platform and products. You will own go-to-market for our property management product and drive platform-level work to enhance the entire GTM organization. This role involves owning launches, developing positioning and messaging, enabling the go-to-market team, leading competitive and customer intelligence, creating customer-facing content, defining personas and segmentation, and collaborating cross-functionally. This is a hands-on role with ownership, where you will help build and define product marketing processes as VTS grows.
Responsibilities
- Own launches end to end, partnering with Product from roadmap conversations through release.
- Develop clear, differentiated positioning and messaging across products, personas, and segments.
- Build sales artifacts, presentations, and demos to enable the go-to-market team.
- Lead competitive and customer intelligence, monitoring the landscape and mining sources for insights.
- Create collateral, case studies, and customer stories with Content and Design.
- Define and sharpen understanding of customer personas and segmentation.
- Collaborate with product, sales, customer success, design, and growth teams for cohesive execution.
Requirements
- 3+ years of hands-on B2B product marketing experience.
- Track record of successful launches, sales enablement, and product adoption.
- Expertise in positioning and messaging, and in creating sales and customer-facing assets.
- High agency and comfort with ambiguity; ability to build, test, and iterate quickly.
- Strong operational instincts; ability to think in systems and build structure.
- Ability to influence at every level and present confidently to executives, sales teams, and customers.
- Ability to distill complex technical concepts into clear, compelling narratives.
- Experience developing customer content programs (case studies, testimonials, advocacy).
- AI-native working style, using AI tools for research, analysis, drafting, and operations.
Skills
- Product Marketing
- Go-to-Market Strategy
- Positioning and Messaging
- Sales Enablement
- Competitive Intelligence
- Customer Intelligence
- Content Creation
- Persona Development
- Segmentation Strategy
- Cross-functional Collaboration
- B2B Marketing
- AI Tools
Location
- New York, NY
Work Type
- Hybrid
- Onsite (4 days a week)
Experience Level
- 3+ years
Salary/Compensations
- $120,000 - $140,000
Benefits
- Competitive compensation
- Comprehensive health benefits (including dental and vision)
- Pre-tax commuter benefits
- 401(k) plan
- Quarterly happy hours
- Wellness events
- Clubs
- Team lunches
- Education stipend
- Equity packages
- Flexible PTO policy
- Generous family leave program
About the Company
- VTS is the only AI-driven technology platform enabling intelligent real estate by unifying industry professionals, investors, and their customers at scale.
- VTS revolutionized commercial real estate leasing operations with VTS Lease.
- VTS AI is the largest first-party insights and collaboration engine in the industry, transforming strategic decisions in real estate globally.
- The VTS Platform includes VTS Lease, VTS Market, VTS Activate, and VTS Data, providing real-time market information and workflow tools.
- VTS is the global leader, managing over 60% of Class A office space in the U.S. and 13 billion square feet of space worldwide.
- VTS is utilized by over 45,000 professionals and over 1.2 million total users daily.
- VTS maintains offices in New York City, London, Toronto, and Chicago.
Equal Opportunity
- VTS embraces diversity and equal opportunity.
- We are committed to building a team that represents a variety of backgrounds, perspectives, and skills.
- All information will be kept confidential according to EEO guidelines.
- If you have a disability or special need that requires accommodation, please let us know.