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About the Role
The Assistant Marketing Communications Manager develops and leads communications strategies for assigned revenue streams and lifestyle-led portfolios. This role focuses on campaign management, public relations, media relations, content development, influencer engagement, and media planning, while supporting broader hotel initiatives. It is a leadership position, second in-charge to manage the team.
Responsibilities
- Formulate communications and media calendars for assigned portfolios.
- Develop Public Relations angles, media materials, influencer briefs and content narratives.
- Develop media plan for campaigns and dedicated business units.
- Review communications materials including press releases, media pitches, social copy, sales decks, in-house collaterals, ad copy and campaign assets.
- Lead assigned awards submissions, canvassing of votes or nominations, and post-award amplification.
- Identify partnership opportunities with lifestyle, luxury, F&B, wellness, cultural and corporate brands.
- Lead or support lifestyle and Public Relations -driven portfolios such as selected F&B venues, spa, wellness, partnerships, IP-led collaborations, festive campaigns and hotel stories.
- Manage media, blogger, content creator and influencer hosting.
- Coordinate media familiarisation stays, F&B tastings, chef interviews, partner activations and hosted experiences.
- Support restaurant and bar positioning by developing story angles around culinary concepts, chefs, menus, events, awards and collaborations.
- Maintain active awareness of hospitality, lifestyle, dining, wellness and media trends.
- Conceptualise, plan and execute integrated communications campaigns.
- Support marketing and promotion of hotel-led events.
- Prepare campaign briefs, timelines, content requirements, photography or videography briefs, creative references and partner deliverables.
- Coordinate cross-channel launches across website, social media, email, in-house displays, press outreach, partner platforms and advertising placements.
- Monitor campaign performance and prepare updates with recommendations for optimisation.
- Conduct market research to identify consumer preferences, competitor activity, hospitality trends and relevant lifestyle or dining developments.
- Analyse public relations, campaign, media monitoring, social and stakeholder feedback.
- Review competitive communications to identify opportunities for differentiation and stronger positioning.
- Manage day-to-day agency, partner and vendor coordination for assigned projects.
- Host partners and industry contacts for ongoing engagement and potential collaborations.
- Support negotiation of value-added partner arrangements.
- Manage campaign and assigned business unit budgets and forecast.
- Monitor campaign-level budgets, quotations and supplier costs.
- Support annual budget planning by gathering scopes, historical costs and proposed activity requirements.
- Work with the Coordinator to ensure agreements, purchase requests, invoices and accruals are submitted accurately and on time.
- Comply with hotel and department policies and procedures.
- Assist with Sales & Marketing projects and carry out other duties as assigned by Management.
Requirements
- Minimum 3 to 6 years of marketing communications or public relations experience, preferably within hospitality, travel, lifestyle, luxury, F&B or agency environments.
- Leadership experience in leading and managing teams.
- Excellent spoken and written English.
- Strong knowledge of marketing communications (Branding, Public Relations, Events, Advertising), hospitality trends, media//KOL connections locally/regionally.
- Excellent writing, editing, media pitching and content planning skills.
- Strong stakeholder management with the ability to work across multiple business units and senior stakeholders.
- Ability to brief agencies, designers, photographers and vendors with clear objectives and timelines.
- Strong analytical skills with comfort using media monitoring, influencer analysis and campaign performance data.
- Creative, proactive and commercially minded, with a passion for hospitality and guest experiences.
- Collaborative, adaptable and able to work independently in a fast-paced environment.
Skills
- AI-enabled marketer, proficient in Claude, ChatGPT, relevant tools for content creation, presentations, project management
- Fluency in a second language is preferred.
Location
- Singapore
Work Type
- Permanent
- Full-Time
Experience Level
- 3 to 6 years
Education Level
- Degree or Diploma in Hospitality, Tourism, Marketing, Communications, Public Relations or a related discipline.
About the Company
- At Fairmont Singapore and Swissôtel The Stamford, we design career plans and unveil new professional perspectives through our various development programs. We shine when YOU shine. Come and be part of our dynamic team and experience immerse growth and career opportunities with us.