Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Tailor your resume to this Director, Business Development - Enrichment role.
Rezi rewrites your resume against The Nielsen Company's job description. Free.
Tailor your resume to this Director, Business Development - Enrichment role.
Rezi rewrites your resume against The Nielsen Company's job description. Free.
Don't guess if your resume is good enough.
See how it scores against the Director, Business Development - Enrichment posting at The Nielsen Company — free, in seconds.
Don't guess if your resume is good enough.
See how it scores against the Director, Business Development - Enrichment posting at The Nielsen Company — free, in seconds.
About the Role
Drive new revenue, establish high-value strategic partnerships, and serve as a trusted data strategist for key client stakeholders by leading high-level technical and strategic engagements with senior executives.
Responsibilities
- Adopt a consultative approach to sell business solutions rather than individual data segments, driving new demand and revenue growth.
- Analyze client first-party data gaps and map Nielsen Marketing Cloud (NMC) segments to solve specific voids.
- Position NMC segments as the essential "connective tissue" for maintaining a unified customer view across disparate walled gardens.
- Drive engagements using empirical proof, such as proven match rates and Data Clean Room pilots.
- Pursue and expand Retail Media Network (RMN) partnerships to supply off-site audience data.
- Partner with brands directly to help CMOs and Analytics Heads improve customer insight for targeting, personalization, and strategy.
- Articulate technical data flows from platforms into Data Clean Rooms clearly to senior leaders.
- Explain Privacy-Enhancing Technologies (PETs) in layman’s terms to guide client legal and procurement teams.
- Communicate the advantages of NMC’s data path, emphasizing superior match rates, reduced data leakage, and maximum supply efficiency.
- Pursue clean room integrations that allow brands to overlap their first-party data with NMC segments.
- Directly target and pitch key decision-makers, including Heads of Data, Analytics, Privacy, and Research.
- Co-sell alongside DSP, SSP, and RMN partners to influence and expand data sales opportunities.
- Work seamlessly within a team model alongside product sales specialists and account specialists to deliver comprehensive solutions.
Requirements
- 7+ years of experience in enterprise solution selling.
- Experience selling to brands directly is a huge plus.
- Demonstrated track record in consultative sales, establishing new logo partnerships and navigating intricate, multi-stakeholder deal cycles.
- Proven ability to cultivate strategic partnerships and engage effectively with senior C-suite leadership.
- Adept at translating complex concepts into everyday terms.
- Demonstrable experience in developing strategic business plans and executing them successfully.
- Demonstrable experience in proposing and negotiating solutions and pricing.
- Strategic thinking, analytical, and logical reasoning skills.
- Results-oriented, resilient, persuasive, and self-motivated.
- High level of accuracy and attention to detail.
- Strong written and verbal communication skills.
- Strong interpersonal skills with a collaborative mindset to work well with cross-functional teams and partners.
Skills
- Data Interoperability
- Supply Path Optimization (SPO)
- Data Clean Room Integrations
- Consultative Selling
- Business Problem Solving
- Data Strategy
- Gap Analysis
- Strategic Positioning
- Executive Technical Walkthroughs
- Privacy & Compliance Communication
- Stakeholder Engagement
- Co-Selling
- Cross-Functional Alignment
Experience Level
- 7+ years
Salary/Compensations
- $132,300 - $220,000
Benefits
- Comprehensive health and wellness plans
- 401(k) with a Nielsen company match
- Generous paid time off policy
- Company-provided vehicle (potential)
- Discretionary incentive/bonus eligibility (potential)
About the Company
- Nielsen is passionate about powering a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results.
- Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed.
- We are proudly rooted in our deep legacy as we stand at the forefront of the media revolution.
- We champion you, because when you succeed, we do too.
- We enable your best to power our future.
Equal Opportunity
- Nielsen makes hiring decisions without regard to disability status, protected veteran status, or membership in any other protected class.