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About the Role
As a Digital and Social Media Specialist, you will implement digital and social media activations to engage healthcare professionals and elevate Medtronic’s innovative products and services within the Australia/New Zealand (ANZ) region. You will support multichannel marketing efforts, enhancing visibility and success in competitive markets.
Responsibilities
- Implement digital and social media activations for marketing campaigns targeting HCPs, ensuring alignment with brand guidelines and regulatory requirements.
- Manage Medtronic’s social media accounts and digital platforms, optimising content and engagement strategies.
- Optimize content across digital and social media platforms by working with internal teams and external vendors.
- Monitor, analyze, and report on key performance metrics for digital and social media campaigns, providing actionable insights.
- Partner with operational units, cross-functional teams, and external agencies to execute social media and digital strategies.
- Ensure all digital and social media activities adhere to industry regulations, company policies, and local market requirements.
- Stay up-to-date with the latest trends and best practices in digital marketing, social media, and healthcare communications.
Requirements
- 2+ years of relevant experience in digital marketing, or advanced degree with a minimum of 2 years relevant experience.
- Proven experience in executing digital and social media activations, preferably within the healthcare or pharmaceutical industry.
- Proficiency in managing social media platforms, website content management systems, and email marketing tools.
- Project Management experience including managing stakeholder relationships, project timelines and budgets.
- Native-level English required.
- A team-first mindset, with the ability to manage multiple priorities in a fast-paced, matrixed environment.
Skills
- Social media platforms
- Website development
- Email marketing
- Analytics
- Meta
- Eloqua/Marketing Cloud
- Adobe Experience Manager
- Adobe Analytics
Location
- Australia/New Zealand (ANZ)
Work Type
- Full-time
Experience Level
- 2+ years
Education Level
- Advanced degree
Benefits
- Competitive Salary
- Flexible Benefits Package
- Wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage.
About the Company
- Medtronic is a global leader in healthcare technology with a Mission to alleviate pain, restore health, and extend life.
- Our 95,000 employees work across more than 150 countries to put patients first — developing innovative medical technologies that improve the lives of 72+ million patients each year.