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About the Role

As part of the field-based Product & Portfolio Squad, your primary responsibility is to engage and develop Thought Leaders (TLs), generate insights relevant to strategic decision-making, execute regional meetings, and deliver programs to Healthcare Professionals (HCPs) for Bayer’s Cardiovascular Renal Portfolio. The ultimate goal is to help enable near-term Squad objectives to achieve long-term brand results.

Responsibilities

Establish and maintain TL relationships in the field of cardiovascular-renal-metabolic health.
Engage target customers across appropriate channels and activities to create positive product perception and deep relationships.
Develop a regional advocate TL base which aligns to CVR product communication strategy.
Identify and recommend TLs to provide brand insight.
Collaborate with the local team to identify emerging TLs and make proposals to add or subtract to maintain focus on the critical top TLs.
Develop and maintain deep clinical expertise to challenge and advance TL thinking.
Contribute to & inform sentiment tracking along the TL Journey to inform plans to motivate TLs to become vocal champions.
Develop, implement, and maintain accountability for the interactions and feedback with regional and local external experts across the U.S.
Coordinate and execute plans for company presence at appropriate conferences.
Leverage & repurpose content leading internal approvals and align & train local staffing to create a strong and effective congress presence.
Coordinate and execute plans for cardiovascular renal related company presence at national conferences as assigned & contribute to national conference planning.
Lead TL meetings and support exec/senior leadership encounters at congresses & industry meetings.
Attend scientific/educational sessions to advance clinical expertise, sharing key insights learned from conferences and TL engagements with sales and brand teams.
Maintain deep understanding of a region, including opinion leaders and other influencers, treatment and utilization trends, payer and reimbursement dynamics, and opportunities and challenges for the brand and marketing tactics within the region.
Lead marketing-initiated peer-to-peer (P2P) program execution including national broadcast.
Support the execution of the promotional speaker bureau by aiding the development of Opinion Leader faculty to create innovative speaker content, support the training of new speakers, and increase the effectiveness and compliance of promotional programming.
Liaison for insight collection from pertinent national, regional, and local level conferences and symposium.
Harvest insights during program execution, feeding ideas and recommendations to P2P content that lead to strengthen and evolve speaker programs.
Own or contribute to various local and national marketing projects that drive brand strategy.
Contribute to and actively participate in platform teams focused on improving processes, including speaker bureau, contracting, congress planning, etc.
Tailor brand materials to local needs and assess how to further tailor digital solutions on an area level.
Coordinate, share, and consolidate customer insight & intelligence, including program participation with sales consultants, AGMs, regional/national account directors and other internal partners.
Execute against regional marketing plan that aligns with strategic imperatives of national brand plan and help drive brand growth at local levels.
Generate and communicate actionable insights to the brand team to help inform national strategy with regard to tactical execution and driving efficiency and marketing spend.
Lead assigned advisory boards in collaboration with Brand Lead, CRM peers, and agency partners.
Develop objectives, complete content development & approval, align internal attendees, oversee execution, and share meeting outcomes/insights with all key stakeholders not in attendance.
Collaborate with assigned ad board lead to extend moderator and/or customer invites to within region TLs.
Attend & actively participate in select ad boards.
Share back customer/institution specific insights to local team.
Collaborate with local teams to enable the field's optimal engagement and execution when opportunities arise, such as sponsorships, conferences, & events.
Share knowledge on systems & processes with Brand Lead, AGM, within CRM team but also across the matrix team, leveraging experience and sharing proven approaches to establish & build deep TL relationships across different customer types.

Requirements

Bachelor’s degree
Valid driver's license and clean driving record
5-7 years’ experience in the pharma/biotech industry with at least 2 years of customer facing experience
2 years’ experience working within the cardiovascular therapeutic area
Proven accomplishment in identifying and driving a strategic approach to business
Proven track record of sales, customer-facing success, and/or superior project management
Significant experience in creating, maintaining, and growing relationships with key customers and stakeholders
Demonstrated ability to advance parallel initiatives in a fast-paced environment, show attention to detail, take ownership of issues, work independently and follow through to completion
Proactive, results-oriented, hard-working, self-starter motivated by a challenging task
Demonstrated ability to work effectively cross-functionally, both within the organization and with external partners, collaborating to ensure successful project completion
Desire to take the next step in your career to build a marketing capability or advance in sales leadership
Travel (50% +) to customer engagements, medical conferences, patient advocacy events, and internal meetings. Travel may occur in the evenings and on weekends.

Skills

Cardiovascular therapeutic area
Sales
Customer-facing
Project management
Relationship building
Cross-functional collaboration
Marketing
Sales training
Sales management
Account management
Market access
Commercial areas
Academic institutions
Key accounts

Location

San Francisco, CA
Bakersfield, CA

Work Type

Field-based
Full-time

Experience Level

Associate Director
5-7 years experience
2 years customer facing experience
2 years cardiovascular therapeutic area experience

Education Level

Bachelor's degree
Bachelors degree with a life science background

Salary/Compensations

$143,280.00 – $214,920.00
Additional compensation may include a bonus or commission (if relevant).

Benefits

Health care
Vision
Dental
Retirement
PTO
Sick leave

About the Company

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where 'Health for all Hunger for none’ is no longer a dream, but a real possibility.
We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’.
If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.
Bayer offers a wide variety of competitive compensation and benefit programs.
Be part of something bigger. Be you. Be Bayer.

Equal Opportunity

Bayer is an Equal Opportunity Employer/Disabled/Veterans
Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s) using the contact information below.
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Bayer is an E-Verify Employer.