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About the Role

This role is responsible for the day-to-day execution of streaming strategy across Roc Nation Distribution's roster, owning playlist pitching, DSP relationship management, and streaming marketing campaigns to drive discovery and consumption growth. The ideal candidate is passionate about the editorial playlist ecosystem, fluent in streaming data, and maintains strong communication with platform partners.

Responsibilities

Build and manage working relationships with DSP/streaming service programmers, executing on storytelling and pitch strategy in collaboration with the commercial account lead.
Leverage plot, marketing narratives, cultural capital, and data to achieve targets and goals while coordinating asset collection and pitch administration.
Partner with distributed labels and commercial counterparts to develop go-to-market streaming plans, delivering required assets on time and presenting performance recaps.
Translate data insights into actionable recommendations, strategy adjustments, and weekly reporting.
Query and interpret streaming data points relevant to account relations and artist/manager expectations, using these insights to inform strategic next steps for growing records across platforms.
Maintain a weekly priority focus list informed by user behavior and consumer data.
Analyze the demographics behind streaming partners' playlist programming and artists' fan bases; develop and communicate playlist targets and streaming projections.
Help develop marketing tools and communications—both internal and external—that surface priority content, assets, and campaign drivers to key contacts.
Identify, secure, and oversee promotional opportunities within partner ecosystems, including content capture activations, launch events, and premium placements.
Collaborate with marketing and social media teams to build partner currency through social media tagging, playlisting, and creative use of partner platforms and toolkits.
Stay deeply immersed in the cultural pulse and relevance of each artist within their respective scenes, conveying what is meaningful for account relations and benchmarking artist/manager expectations.
Create and distribute weekly partner updates highlighting playlist adds, growth areas, and upcoming priority release opportunities.
Work with distributed label partners to ensure they consistently deliver concise, meaningful updates for the commercial team.
Scout new third-party partners that can amplify and promote releases.
Work with existing partners to develop new promotional avenues and raise their profiles.

Requirements

5+ years of music industry experience with a focus on streaming strategy, digital marketing, consumer-driven promotion, or commercial music sales.
Demonstrated experience strategizing and executing streaming or digital marketing campaigns, including pitching proposals to DSPs or prospective partners.
Proficiency in navigating partner dashboards (Spotify for Artists, Apple Music for Artists, YouTube Analytics, etc.) and the ability to adapt to new data tools.
Strong command of user behavior analytics.
Tech-savvy with a deep understanding of current and emerging cultural, musical, and sub-genre trends across the streaming landscape.
Ability to champion Roc Nation Distribution's roster across multiple departments—including A&R, Digital, Finance, International, Legal, Marketing, Promotion, and Commercial—on a daily basis.
Proven ability to build and maintain strong relationships across the music and streaming industries, with a "partner first" mindset.
Strong analytical skills with the ability to clearly communicate strategy, results, and market conditions that drive project growth and optimization.
Solid understanding of the streaming landscape and how to optimize content positioning across platforms.
Excellent interpersonal, teamwork, and communication skills, including adaptability, personal effectiveness, and the ability to establish quick rapport.
Applicants for employment in the U.S. must possess work authorization, which does not require sponsorship by the employer for a visa.

Skills

Streaming strategy
Digital marketing
Consumer-driven promotion
Commercial music sales
DSP relationship management
Streaming marketing campaigns
Playlist pitching
Data analysis
Partner dashboard navigation
User behavior analytics
Cultural trend analysis
Musical trend analysis
Sub-genre trend analysis
Relationship building
Analytical skills
Communication skills
Adaptability
Personal effectiveness

Location

New York, NY

Work Type

In-office, 5 days a week

Experience Level

5+ years of music industry experience

Salary/Compensations

$115,000.00 USD - $135,000.00 USD

Benefits

Medical, vision, dental and mental health benefits for you and your family with access to a health care concierge and Flexible or Health Savings Accounts (FSA or HSA)
Free concert tickets
Paid time off including paid holidays, sick time and floating days
Career and skill development programs
401(k) program with company match

About the Company

Roc Nation Distribution is seeking a Director of Streaming & Playlist Strategy. Reporting into the commercial leadership team, this role is responsible for the day-to-day execution of streaming strategy across Roc Nation Distribution's roster.

Equal Opportunity

We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events.
As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.
Roc Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.
We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.
We also afford equal employment opportunities to qualified individuals with a disability.
For this reason, Roc Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law.
As part of its commitment to make reasonable accommodations, Roc Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations.
Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek.
Any applicant who requires an accommodation in order to perform the essential functions of the job should contact an HR Representative to request the opportunity to participate in a timely interactive process.
Roc Nation will also provide reasonable religious accommodations on a case-by-case basis.