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About the Role

Planet is seeking a Social Media Specialist to join our Communications team. This role involves evolving and amplifying Planet’s brand voice across social channels, translating technical and business concepts into high-impact digital content, and identifying new opportunities for Planet to stand out in the digital space.

Responsibilities

Evolve Planet’s multi-channel social media strategy across LinkedIn, X, Instagram, YouTube, Facebook and Reddit to build brand awareness, engagement and meaningful connection with our audiences.
Develop social-first content and storytelling that brings Planet’s technology, people, customers and mission to life, while experimenting with new formats, platforms and approaches based on audience insights and performance data.
Own day-to-day channel operations using our social media management tool and content calendar, including content planning, drafting, asset gathering, scheduling, publishing, community engagement and performance reporting.
Report to and partner closely with the Executive Communications Manager to align social strategy with broader communications goals, including content strategy, copywriting, integrated campaigns, earned/owned media amplification and evergreen initiatives.
Collaborate with in-house and agency Creative teams to produce compelling, social-first visuals and multimedia assets.
Help support Planet’s executive social presence by helping translate leadership perspectives, business priorities and industry insights into authentic, platform-native content.
Collaborate with teams across Marketing, Government Affairs, Commercial, Product and more to turn business priorities into cohesive social storytelling and campaigns.
Build relationships with Planet’s online community through proactive engagement, social listening and thoughtful real-time response.
Monitor real-time news, industry conversations and cultural moments to identify opportunities for Planet to participate in relevant conversations, while providing reactive support when issues arise.
Track social KPIs, analyze performance metrics and deliver actionable insights to leadership to continuously optimize channel performance.

Requirements

4–6 years of demonstrated experience managing daily social operations, executing digital campaigns, and growing communities for a technology company.
A proactive, self-starting mindset. You take initiative and bring fresh ideas, copy drafts and execution plans to reviews rather than waiting for assignments.
Keen social listening instincts. You enjoy learning technical or specialized subjects and know how to turn them into stories.
Exceptional copywriting skills with the ability to switch tones from professional B2B insights on LinkedIn to quick, conversational commentary on X.
Comfort in visual storytelling and the ability to create or adapt social assets using tools such as Figma Buzz, Adobe Creative Suite, Capsule or similar platforms.
High fluency with social trends, platform shifts and internet culture.
Demonstrated organizational and project management skills. You can manage multiple priorities, keep a content calendar moving and stay on top of details in a dynamic environment where priorities can shift quickly.
Hands-on experience with enterprise social management and analytics platforms such as Hootsuite, Sprout Social, etc.
This position requires access to export-controlled information, and as such, employment (or hiring of a contractor) is contingent upon the candidate’s ability to access all applicable export-controlled information without additional export licensing being required by the Bureau of Industry and Security and/or the Directorate of Defense Trade Controls.

Skills

Social media strategy
Content development
Storytelling
Digital content creation
Social media management
Content planning
Content drafting
Asset gathering
Scheduling
Publishing
Community engagement
Performance reporting
Content strategy
Copywriting
Integrated campaigns
Earned/owned media amplification
Visual storytelling
Social trends
Platform shifts
Internet culture
Project management
Social listening
Short-form video editing
Figma Buzz
Adobe Creative Suite
Capsule
Hootsuite
Sprout Social

Location

San Francisco

Work Type

Full-time
Hybrid

Experience Level

4–6 years

Education Level

Bachelor’s degree in Communications, Marketing or a related field.

Salary/Compensations

$90,200—$112,700 USD

Benefits

Comprehensive Medical, Dental, and Vision plans
Health Savings Account (HSA) with a company contribution
Generous Paid Time Off in addition to holidays and company-wide days off
16 Weeks of Paid Parental Leave
Wellness Program and Employee Assistance Program (EAP)
Home Office Reimbursement
Monthly Phone and Internet Reimbursement
Tuition Reimbursement and access to LinkedIn Learning
Equity
Commuter Benefits (if local to an office)
Volunteering Paid Time Off

About the Company

Planet designs, builds, and operates the largest constellation of imaging satellites in history.
This constellation delivers an unprecedented dataset of empirical information via a revolutionary cloud-based platform to authoritative figures in commercial, environmental, and humanitarian sectors.
We are both a space company and data company all rolled into one.
Customers and users across the globe use Planet's data to develop new technologies, drive revenue, power research, and solve our world’s toughest obstacles.
We have a people-centric approach toward culture and community and we strive to iterate in a way that puts our team members first and prepares our company for growth.
Planet is a global company with employees working remotely world wide and joining us from offices in San Francisco, Washington DC, Germany, Austria, Slovenia, and The Netherlands.

Equal Opportunity

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Planet is committed to building a community where everyone belongs and we invite people from all backgrounds to apply.
Planet is an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws.
Know Your Rights.