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About the Role
This role is responsible for leading new partner acquisition for Wolters Kluwer’s entrepreneur partner strategy. The ideal candidate will identify and recruit platforms that reach entrepreneurs at critical business moments and develop partnership models connecting customer journeys to Wolters Kluwer solutions. This is a new business development role focused on building a partner program from the ground up.
Responsibilities
- Build a qualified pipeline of net-new SMB platform partnerships aligned to the entrepreneur growth strategy.
- Establish Wolters Kluwer as a strategic partner to platforms serving entrepreneurs and small businesses.
- Create repeatable outbound, qualification, commercial, and launch motions that accelerate the path from first conversation to first revenue.
- Advance partnerships beyond one-off referral arrangements where customer demand and economics support marketplace, co-sell, embedded/API, or white-label models.
- Generate measurable partner-sourced pipeline, customer acquisition, and revenue.
- Own end-to-end prospecting for priority SMB platforms, including commerce, vertical SaaS, business management, gig/creator, banking, fintech, lending, payroll, accounting, and trusted-advisor ecosystems.
- Build target-account lists, identify entrepreneur trigger points, map decision-makers, and execute disciplined multi-threaded outreach to business development, partnerships, product, strategy, and executive leaders.
- Create entry strategies for high-value platform targets and consistently generate new meetings, qualified opportunities, and executive sponsorship without relying on an existing book of business.
- Translate the Wolters Kluwer entrepreneur strategy into compelling partner-specific value propositions and joint customer outcomes.
- Identify where Wolters Kluwer can add value within a partner’s customer journey, particularly at business formation, registration, compliance, licensing, funding, and ongoing operations.
- Develop partner hypotheses, business cases, opportunity sizing, and tailored proposals that articulate reciprocal value, economics, integration options, and paths to scale.
- Lead discovery, solution shaping, commercial discussions, and negotiations from initial outreach through signed agreement.
- Evaluate and structure partnership models including referral/lead generation, marketplace, co-sell, reciprocal distribution, embedded/API, and white label.
- Partner with Finance, Legal, Product, Marketing, Operations, and Sales to secure decisions on economics, attribution, contracting, integration, routing, support, and go-to-market readiness.
- Maintain urgency and momentum across complex buying groups; identify blockers early and drive clear go, adjust, or pause decisions.
- Create joint launch plans with named owners, milestones, demand-generation commitments, attribution, success measures, and executive checkpoints.
- Use early performance data and partner feedback to strengthen the commercial model and determine whether to expand, deepen, or stop the motion.
- Maintain accurate opportunity stages, contacts, next steps, commercial assumptions, risks, and forecasts in Salesforce and relevant partner-management tools.
- Provide concise executive reporting on pipeline creation, stage progression, partner commitments, launch readiness, first revenue, and key decisions required.
- Monitor SMB platform, entrepreneur, fintech, SaaS, commerce, and competitive trends to identify emerging distribution opportunities.
- Perform other duties as assigned.
Requirements
- Bachelor degree in Business, Marketing or related field from an accredited college/university or equivalent work experience.
- Master's degree from an accredited college or university preferred.
- 10+ years in developing alliances and revenue-generating partner relationships, preferably with key market players in the financial services industry.
- 3-5 of these years in customer success, account management, or sales, preferably in a SaaS environment.
- Experience driving new logos, as well as meeting/exceeding high growth goals.
- Experience with product and software development processes.
- Ability to think strategically, analytically, and work flexibly to interpret data to drive business decisions and achieve results.
- Strong ability to network, align and work with key players at all levels to building business relationships and drive results.
- Strong presentation, negotiation and business planning skills.
- Strong communication skills and ability to proactively communicate using APIs and reactively address system issues/escalations.
- Must be able to prioritize and multi-task with special attention to detail and follow-up, and organizational skills.
- Proactive and reactive problem-solving skills.
- Proficiency in using CRM software (e.g., Salesforce, Partner Portal).
- Ability to work independently and as part of a team.
- Ability to travel up to 25%, including overnight stays.
- Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.
Skills
- Sales Channel Management
- Affiliate Marketing
- Partner Acquisition
- Business Development
- Pipeline Creation
- Value Proposition Development
- Commercial Negotiation
- Deal Leadership
- Strategic Planning
- Analytical Skills
- Networking
- Presentation Skills
- Negotiation Skills
- Business Planning
- Communication Skills
- API Communication
- Problem-Solving
- CRM Software Proficiency (Salesforce, Partner Portal)
- Teamwork
- Independent Work
Location
- Continental United States
- Mountain Time Zone
- Central Time Zone
- Eastern Time Zone
Work Type
- Remote
- Onsite (potential requirement for interviews)
Experience Level
- 10+ years
- 3-5 years
Education Level
- Bachelor's degree in Business, Marketing or related field
- Master's degree preferred
Salary/Compensations
- $89,600.00 - $157,000.00 USD
- Eligible for Commission
Benefits
- Medical, Dental, & Vision Plans
- 401(k)
- FSA/HSA
- Commuter Benefits
- Tuition Assistance Plan
- Vacation and Sick Time
- Paid Parental Leave
About the Company
- Wolters Kluwer is a global provider of information, business intelligence, and workflow solutions.
Equal Opportunity
- To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.