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About the Role

Bloom is seeking a Senior Brand Marketing Manager, Beverage to lead brand planning and integrated marketing for Bloom Sparkling Energy. This role translates strategy into high-impact campaigns, innovation recommendations, retail programs, and go-to-market plans to drive brand equity and business growth.

Responsibilities

Lead the strategy, development, and execution of integrated campaigns, ensuring accountability for objectives, cross-functional alignment, and results.
Translate brand strategy into clear briefs and go-to-market plans with strong cross-functional alignment and execution aligned with business objectives.
Ensure consistent brand messaging across all channels, including digital, print, social media, experiential, retail, traditional media, and DOOH/OOH.
Collaborate with sales and trade marketing to develop consumer-facing brand materials like POS, retail hooks, cross-merch programs, and digital retail ads.
Partner with sales and the commercial team to develop retailer-facing presentations, pitch decks, sales sheets, and marketing recaps.
Own end-to-end go-to-market planning for assigned launches, including positioning, briefs, channel readiness, execution, and performance review.
Partner closely with operations to align packaging development, commercial marketing plans, and production timelines with retail execution.
Support early-stage innovation by identifying consumer and category opportunities, researching emerging benefits, formats, flavors, and ingredients, and developing product concepts and positioning.
Partner closely with project management teams to ensure projects stay on track, meet timelines, and deliverables are executed with excellence.
Apply a strong understanding of consumer insights, leveraging tools like Numerator and Suzy (or similar platforms) to inform strategy and decision-making.
Proactively identify risks, dependencies, and decision points across launches, escalating challenges early and driving teams toward resolutions.
Manage brand tracking tools, including KPI dashboards, budget trackers, innovation timelines, and cross-functional workback schedules.
Stay ahead of industry trends, consumer behaviors, and the competitive landscape to ensure brand relevance and innovation.
Support broader marketing initiatives to drive overall brand growth.

Requirements

6+ years of experience in brand marketing, ideally within CPG, nutrition, wellness, or lifestyle industries.
Experience in supporting cross-functional campaign development, management, and consumer insights.
Experience developing new product concepts & GTM.
Proven ability to manage end-to-end projects effectively.
Excellent skills in building strong brand presentations and post-mortem reporting.
Strong presentation skills with both internal and external audiences and leadership.
Experience with retail partners, trade marketing, trade shows, and asset management.
Bachelor’s degree in Marketing, Communications, or a related field.
Strategic thinker with demonstrated success leading integrated marketing campaigns.
Brand-obsessed with a passion for creating disruptive campaigns and translating insights into bold ideas.
Strategist capable of independently moving workstreams forward while knowing when to escalate or involve leadership.
Ability to connect consumer insight, creative ideas, and business performance into clear recommendations.
Highly organized and analytical with a keen eye for detail.
Skilled communicator who collaborates effectively across teams and keeps everyone aligned and informed.
Ability to connect creative ideas to consumer needs and business objectives, articulating the strategic 'why'.
Takes initiative, works independently, and does not require micromanagement.
Strong commercial and analytical skills, with the ability to translate sales, category, and consumer data into actionable recommendations.
Comfortable managing multiple product platforms simultaneously, ensuring brand cohesion and driving momentum.
Curious, tapped into cultural and consumer trends, and excited about the health and wellness space.
Ability to thrive in fast-paced environments, remaining calm, flexible, and focused when priorities shift.
Brings a positive, collaborative, solutions-oriented mindset and enjoys being part of a supportive team.

Skills

Brand Marketing
Integrated Marketing Campaigns
Consumer Insights
Go-to-Market Planning
Cross-functional Collaboration
Retail Marketing
Trade Marketing
New Product Development
Project Management
Data Analysis
Strategic Planning
Creative Development
Communication
Presentation Skills

Location

Austin, TX
NYC

Work Type

Hybrid
Onsite

Experience Level

Senior

Education Level

Bachelor's degree in Marketing, Communications, or a related field

Benefits

Fun and inclusive work environment with a collaborative team
Company Insurance (Health, Dental, Vision)
Company-wide events
401(k) plan with company match
Generous PTO
Brand new company laptop (Apple)
Access to Bloom supplements and swag

About the Company

Bloom Nutrition is one of the fastest-growing wellness brands in the US, founded by wellness influencer and entrepreneur Mari Llewellyn.
Our mission is to help people bloom into their best selves through nutritious and delicious wellness solutions.
Recognized for innovation and growth, recipients of Forbes 30 under 30 (2023), Target Partner of the Year (2023), LinkedIn's Top Start-Ups (2023 & 2024), EY Entrepreneurs of the Year (2024), Inc. 5000 Company (2024 & 2025), and NewBeauty 100 Wellness Awards (2024).

Equal Opportunity

Bloom is an equal opportunity employer and values diversity in the workplace. We encourage candidates from all backgrounds to apply.