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About the Role

This position will play a critical role in growing the Black Label® Bacon brand by developing winning strategies that shape all elements of the marketing mix. The role requires a general management mindset that leads the marketing strategy and business management of the portfolio.

Responsibilities

Develops and executes the annual operating plan (AOP) financial targets while establishing brand/business objectives, strategies, and tactics to attain AOP.
Achieves volume, net revenue, gross margin, and marketing mix targets.
Owns the P&L and actively manages critical levers, including margin improvement initiatives, pricing / trade strategies, and marketing budgets.
Provides oversight and direction into critical business processes, including Integrated Business Planning.
Leads future growth by developing a 3-year pipeline, identifying new product and line extension opportunities by analyzing consumer trends, determining specific market needs and potential, and building a business case, including driving the launch of initiatives with retail sales.
Champions Governance and Portfolio Review processes to ensure proper resource allocation and strategic fit for all initiatives.
Works with agency partners to create annual consumer media, promotion, and public relations plans.
Effectively deploys team to analyze the business, category trends, and competitive landscape to deliver insights, recommendations, and actions to achieve objectives.
Leads team to identify consumer needs and leverage insights to build short and long-term innovation plans, including white space opportunities, product extensions, category expansion, and packaging improvements.
Leads the brand team in the management of brand equity development and consumer engagement strategies and tactics to achieve consumer and business objectives.
Updates and evolves pricing strategy across retail customer channels by monitoring raw material markets and adjusting pricing as necessary.
Leverages Price Pack Architecture (PPA) research to evolve product portfolio and retailer pricing strategies to best fit shopper needs.
Leads operations, logistics, forecasting, and purchasing departments to management of finished goods and supply inventories.
Leads and manages indirect cross-functional team members to accomplish projects that support brand initiatives and business needs.
Monitors marketplace dynamics and implements corrective action when and where necessary.
Work closely with national category sales and direct sales force to deliver sales growth for the brand, including promotion timing, supply chain coordination and protecting distribution.
Develops channel strategy, assists in addressing customer category/brand opportunities and challenges, and works with category management on strategic selling.
Sell-in category vision to top customers with the excitement and passion that is core to the brand positioning, through face-to-face customer meetings and frequent meetings with direct sales team.

Requirements

Bachelor’s degree, MBA preferred
Bachelor’s degree and 5-8 years of marketing, marketing related, or sales experience OR MBA and 3-5 years of marketing, marketing related, or sales experience
Proven ability to understand and leverage analytics, consumer insights, and business acumen to create comprehensive business plans
Strong understanding of data (syndicated, shipment, primary and secondary research) and the ability to interpret results for decision-making
Pattern of initiative with a self-starter mentality
Demonstrated experience managing and developing direct reports and deploying team resources appropriately to deliver business objectives
Proven problem-solving and decision-making skills
Ability to work effectively in a team environment on a variety of complex projects
Strong interpersonal, verbal, and written skills.
Strong organizational savvy, negotiating skills, and conflict resolution skills
Demonstrated aptitude and effectiveness in budget and financial management
Applicants must not now, or at any time in the future, require sponsorship for a work visa
Applicants must be authorized to work in the United States for any employer

Skills

Marketing
Sales
Analytics
Consumer Insights
Business Acumen
Data Interpretation
Team Management
Problem-Solving
Decision-Making
Interpersonal Skills
Verbal Communication
Written Communication
Organizational Skills
Negotiating Skills
Conflict Resolution
Budget Management
Financial Management

Location

Austin, MN

Work Type

Retail
Corporate Office
Full-time

Experience Level

Senior
5-8 years
3-5 years

Education Level

Bachelor's degree
MBA

Salary/Compensations

$122,800 – $171,925 per year

Benefits

Comprehensive medical, dental and vision coverage
Discretionary annual merit increases
401(k) with employer match
Stock purchase plan
Paid time off
Free two-year community/technical college tuition for children of employees

About the Company

Hormel Foods Corporation, based in Austin, Minnesota, is a global branded food company with approximately $12 billion in annual revenue across more than 80 countries worldwide.
Brands include Planters®, Skippy®, SPAM®, Hormel® Natural Choice®, Applegate®, Wholly®, Hormel® Black Label®, Columbus®, Jennie-O® and more than 30 other beloved brands.
The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats.
Was named one of the best companies to work for by U.S. News & World Report.
Named one of America’s most responsible companies by Newsweek.
Recognized by TIME magazine as one of the World’s Best Companies.
Received numerous other awards and accolades for its corporate responsibility and community service efforts.

Equal Opportunity

Hormel Foods provides equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.