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About the Role
The Consumer Lifestyle team at The Brand Guild partners with exciting, culture-shaping brands and seeks a Senior Public Relations Manager to lead a dynamic portfolio of brands. The ideal candidate has a minimum of 6 years of agency public relations experience and a strong desire to work with industry-leading clients in the consumer lifestyle space. We are an entrepreneurial group that thrives on learning, collaborating, and exceeding expectations.
Responsibilities
- Serve as the day-to-day contact and thought partner for a portfolio of clients in the consumer lifestyle space.
- Develop a deep understanding of each client’s business, including general business strategy, industry issues, products and services, key customers, and competitors.
- Develop and drive communications strategies for a range of clients.
- Prepare spokespeople for media interviews through messaging, talking points, and media training.
- Conduct proactive media outreach, prepare press releases, media briefings, messaging documents, coverage reports, and communications plans.
- Ensure ongoing monitoring of editorial calendars and proactive pitching of story ideas, news developments, and expert sources to media.
- Mentor and manage junior staff members and interns.
- Develop and maintain strong relationships with regional and national press.
- Perform in-depth research to support communications and messaging.
- Analyze, measure, and report on communications and media projects.
Requirements
- At least 6 years of experience in agency public relations.
- Strong desire to work with industry-leading clients in the consumer lifestyle space.
- PR professional with at least 6 years of experience working with consumer brands (agency experience preferred).
- Self-starter who is a great writer and loves landing a great pitch.
- Ability to craft and execute big stories from start to finish.
- Confident client lead with a proven track record of managing accounts end-to-end.
- Ability to serve as a trusted advisor to senior stakeholders, lead day-to-day communications, anticipate client needs, and identify opportunities to grow partnerships.
- Strategic thinker and problem solver who understands strategy development and executes campaigns and integrated media plans.
- Experienced in mentoring junior team members, delegating effectively, and overseeing execution.
- Curious person who loves to stay on top of the latest brands, trends, and industry news.
- Thrives in and wants to contribute to an energetic environment and cohesive culture.
- 6 years of public relations experience working with consumer/lifestyle brands within an agency setting.
- Ability to independently manage multiple projects and clients.
- Ability to find and develop stories, and drive visibility.
- Ability to provide essential support for press initiatives including research, writing, and strategic thinking.
- Understanding of media needs and media relationships.
- Ability to work with all levels on the team, from interns to senior staff.
Skills
- Public relations
- Client management
- Media relations
- Communications strategy
- Media training
- Press release writing
- Messaging development
- Research
- Analysis
- Reporting
- Story development
- Pitching
Location
- NYC office
Work Type
- Hybrid flexibility
- Three in-office days
Experience Level
- Senior
- Minimum of 6 years of experience
Benefits
- Fully paid medical, dental, and vision
- FSA
- Life and disability insurance
- 401(k) with 4% match
- Robust PTO policy including mental health days
- Summer Fridays
- Generous paid family leave
- Annual stipend for professional development
- Training programs
- Mentorship opportunities
About the Company
- The Brand Guild's Consumer Lifestyle team partners with exciting, culture-shaping brands.
- We are an entrepreneurial group who thrives on learning, collaborating, and topping yesterday.
- We offer a people-first culture with a supportive, high-energy team that values creativity, collaboration, and balance.
- We work with best-in-class consumer brands that are shaping culture.
Equal Opportunity
- The Brand Guild is an equal opportunity employer. Qualified candidates will be considered for employment without regard to age, race, sexual orientation, gender identity or expression, national origin, physical or mental disability, political affiliation, veteran status, religion, or any other characteristic protected by laws or regulations.
- Should you require assistance or accommodation due to a disability during the hiring process, please send an email to careers@thebrandguild.com.