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About the Role
Catapult is seeking a results-driven and strategically minded Senior Product Marketing Manager to lead the positioning and go-to-market execution for the Tactics & Coaching (T&C) product portfolio. This role involves developing clear positioning and value propositions, driving product launches, and partnering with Product and Sales teams to generate demand and revenue. The ideal candidate blends strong storytelling with a commercial mindset to create compelling messaging and effective campaigns.
Responsibilities
- Own go-to-market launch strategy and execution for Tactics & Coaching products.
- Develop and maintain clear positioning and value propositions for the T&C portfolio.
- Build and maintain vertical messaging architecture that communicates product value to target audiences.
- Monitor and maintain competitive intelligence and positioning across the T&C market landscape.
- Capture and synthesize sales and market feedback to inform positioning, messaging, and GTM improvements.
- Continuously evolve the product narrative by integrating product updates, customer feedback, and market insights into positioning and messaging.
- Own the T&C launch governance process, ensuring launches are coordinated effectively across teams.
- Act as operational owner of the Global Marketing Calendar, sequencing launches and marketing activity across the portfolio.
- Ensure cross-vertical messaging consistency across product marketing outputs.
- Define and uphold the quality bar and best practices for Product Marketing deliverables.
Requirements
- Extensive experience in Product Marketing, Product Management, or related GTM roles.
- Experience gained in a similar role within a scale-up or start-up environment.
- Experience working directly with Founders or senior leadership.
- Experience owning initiatives end-to-end.
- Strong ability to translate complex technology into clear and compelling customer value propositions.
- Strong writing skills.
- Strong organizational skills with the ability to coordinate cross-functional teams.
- Commercial mindset with interest in market dynamics and competitive positioning.
- Willingness to travel and support events outside standard business hours when required.
- All offers of employment are subject to Catapult's positive prehire check.
Skills
- Product Marketing
- Product Management
- Go-to-Market Strategy
- Positioning
- Value Propositions
- Messaging
- Competitive Intelligence
- Storytelling
- Commercial Acumen
- Campaign Management
- Cross-functional Team Coordination
- Writing
- Organization
Location
- Boston
Work Type
- Full-time
Experience Level
- Senior
Salary/Compensations
- $84,819 to $195,084 per year
Benefits
- Generous paid leave
- Recognized company holidays
- Comprehensive benefits package
- Health insurance
- Dental insurance
- Vision insurance
- 401(k) retirement plan with company match
About the Company
- Catapult is building the future of sports performance technology with a mission to Unleash the Potential of every athlete and team on earth.
- Since 2006, our solutions have been leading the way in sports performance software, science, and data.
- We work with over 5,000+ teams around the world, empowering coaches, managers, and trainers in premier teams.
- Our solutions provide information to optimize athletes’ health, game-day readiness, and performance, as well as in-game tactics.
- Catapult is a sports technology company that empowers professional teams to make data-driven decisions.
- We deliver health, performance, video, and AI insights from the locker room to competitive environments.
- We have amazing people and encourage constructive, open, and honest communication.
- We work in a collaborative yet challenging environment to consistently improve our performance.
- Our workforce spans more than 32 countries.
- We value improvement and development, maintaining a growth mindset and offering unlimited opportunities to grow.
- Our work supports some of the most successful teams and athletes on the planet.
Equal Opportunity
- Research shows that while men apply for jobs when they meet an average of 60% of the criteria, women and other marginalized groups tend only to apply when they check every box. So if you have what it takes, but don't meet every single point in our job ad, please still get in touch! We would love to have a chat and see if you could be a great addition to our team.
- We are building the future of sports performance.
- Our priority is to find the brightest talent who can add to our team culture, actively contribute, and be excited about what they do.