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About the Role
The Manager, Local Visibility Optimization is the company’s foremost authority on search, visibility, and digital market intelligence. This role defines and stewards the brand’s point of view on search and market dynamics, equipping every team to communicate that POV with clarity and conviction, and creating the content and frameworks that make it real. This individual also serves as the external face of that expertise by producing original thought leadership content and representing the brand at industry events.
Responsibilities
- Define and continuously refine the company’s SEO and search narrative, grounded in data, client outcomes, and emerging industry signals.
- Translate complex market intelligence into accessible frameworks for internal teams and external audiences.
- Partner with leadership to align the POV with overall brand strategy and product positioning.
- Maintain a living library of insights, frameworks, and talking points for cross-functional storytelling.
- Develop and maintain a comprehensive SEO enablement program within Customer Success, including playbooks and performance benchmarks.
- Maintain Paid Local SEO Consulting services, ensuring all deliverables are met and evaluated.
- Collaborate with CSMs on listings and local pages strategy.
- Partner with cross-functional teams to shape product messaging, inform roadmap value storytelling, and ensure features are contextualized within market trends.
- Host weekly cross-functional updates and conduct regular training sessions.
- Produce a consistent cadence of thought leadership content: blog posts, webinars, and video commentary.
- Stay up to date on best practices and enable SOCi’s SEO strategists.
- Meet with CSMs as needed to offer prescriptive analysis on SEO performance, updates, and best practices.
- Attend Critical Account Program calls to discuss at-risk customers and help address SEO adoption and performance concerns.
- Guide internal partners in the design of effective SEO programs that meet business objectives.
- Provide QBR guidance for CSMs that mirror industry best practices and effective ways to evaluate success.
Requirements
- 7+ years of past SEO experience
- Experience in AEO and GEO
- Organized and detail-oriented
- Solid written and verbal communication skills
- Advanced Excel and Google Sheets experience
- Google Search Console, Google Analytics, SEMRush, Screaming Frog experience required
- Ability to multitask
- Familiar with all Microsoft’s business programs / Google suite
- Takes initiative and strong at following up
- Exceptional customer advocate and internal ambassador
- Experience in a fast-paced, deadline-driven environment
- Strong understanding of SEO performance metrics, both for website and listings
- Knowledge of various project management methodologies (e.g. agile/scrum) and ticketing platforms (e.g. Jira) a plus
Skills
- SEO
- GEO
- AEO
- Excel
- Google Sheets
- Google Search Console
- Google Analytics
- SEMRush
- Screaming Frog
- Microsoft Office Suite
- Google Suite
- Project Management Methodologies
- Agile
- Scrum
- Jira
Location
- Remote
Work Type
- Full-time
- Remote
Experience Level
- 7+ years of SEO experience
Salary/Compensations
- 89,500 CAD - 128,500 CAD
Benefits
- Comprehensive Benefits Package (full-time permanent, non-contract roles only)
- Health insurance plans, dental, and vision
- Wellness incentives
- 401(k) plan with employer match
- Flexible Work Environment (full-time, non-contract roles only)
- Flexible paid time off
- Quarterly wellness days
- Paid holidays
- Unique employee engagement programs
- Empowering Career Growth and Success
About the Company
- SOCi is the leader in AI-powered marketing solutions for multi-location businesses.
- SOCi provides a first-of-its-kind, AI-powered digital workforce capable of handling the workload of 1,000 local marketers™.
- SOCi empowers brands to achieve unmatched digital visibility, strengthen customer engagement, and scale faster than ever before.
- SOCi is recognized by Fast Company as one of the World's Most Innovative Companies.
- SOCi is trusted by nearly 1,000 top brands—including Ford, Ace Hardware, Kumon, Liberty Tax, and more.
- SOCi is transforming how multi-location brands manage and scale their marketing efforts.
- SOCi's passionate team of SOCialites work from home around the globe!
- SOCi's collaborative, dynamic culture allows teams to work cross-functionally and optimize productivity.
- SOCi is a fast-paced, agile environment where thought leadership and input are encouraged.