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About the Role

The Local Visibility Optimization Specialist supports the delivery of SOCi’s Local Visibility Optimization professional services, acting as a hands-on local SEO practitioner to enhance customer local search visibility, discoverability, rankings, and digital presence. This role translates local SEO data into actionable recommendations and partners with internal teams to ensure consistent customer guidance.

Responsibilities

Execute assigned Local Visibility Optimization professional services with quality and customer impact.
Serve as a customer-facing local SEO specialist for local search visibility, listings optimization, keyword performance, and local discoverability.
Conduct SEO audits and contribute to customer success plans with identified opportunities and recommended actions.
Build and deliver monthly SEO analysis reports detailing performance trends, visibility shifts, and next steps.
Support keyword tracking and performance analysis, including GeoRank-related insights.
Track recommendations, actions, and optimizations throughout the customer lifecycle for continuous improvement.
Conduct competitive analysis to position customers against approved competitors.
Participate in customer meetings and QBRs to present insights and discuss recommendations.
Partner with Customer Success Managers and management to align Local Visibility Optimization work with broader customer goals.
Identify opportunities to improve customer deliverables, reporting quality, internal workflows, and execution consistency.
Communicate clearly with customers and stakeholders regarding recommendations, dependencies, risks, timelines, and outcomes.
Maintain a strong understanding of local SEO trends, Google Business Profile, local landing pages, listings performance, search behavior, and emerging local discovery channels.
Maintain and update Local Visibility Optimization templates, reporting frameworks, audit materials, and customer-facing deliverables.
Support consistent execution of local SEO advisory services at scale.
Assist with internal enablement for Customer Success teams by providing local SEO insights and reporting context.
Help identify customer requirements, including data access needs, and communicate them to stakeholders.
Reinforce service boundaries and escalate scope-related questions.
Partner with management to identify recurring customer trends, reporting needs, product feedback, and visibility-related challenges.
Stay current on local SEO best practices, search engine updates, local ranking factors, and changes impacting customer visibility.

Requirements

3+ years of experience in SEO, local SEO, digital marketing, marketing analytics, professional services, customer success, or a related customer-facing advisory role.
Strong understanding of local SEO, Google Business Profile, listings optimization, local landing pages, keyword strategy, and search visibility best practices.
Experience analyzing performance data and translating insights into actionable customer recommendations.
Experience creating customer-facing reports, presentations, audits, or strategic recommendations.
Experience working directly with customers in an advisory, consulting, professional services, customer success, or digital marketing capacity.
Strong written and verbal communication skills.
Ability to manage multiple customer deliverables, reporting timelines, and follow-up actions simultaneously.
Bachelor’s degree or equivalent experience required.
Experience supporting multi-location brands, franchise businesses, or enterprise customers.
Experience with Google Business Profile, Google Search Console, Google Analytics 4, Looker Data Studio, GeoRank tools, listings platforms, or local marketing platforms.
Experience supporting paid professional services or customer-facing advisory packages.
Experience conducting competitive analysis across listings, local landing pages, search visibility, or local market performance.
Experience in SaaS, MarTech, digital marketing, local marketing, or agency environments.
Experience partnering with Customer Success, Professional Services, Product, or Support teams to improve customer outcomes.
Familiarity with SOCi’s product suite, local marketing platform capabilities, and customer use cases.

Skills

Local SEO
Google Business Profile
Listings Optimization
Keyword Strategy
Search Visibility
Performance Data Analysis
Customer Recommendations
Report Creation
Presentation Skills
Audit Creation
Strategic Recommendations
Customer Advisory
Consulting
Professional Services
Customer Success
Digital Marketing
Written Communication
Verbal Communication
Time Management
Multi-tasking
Google Search Console
Google Analytics 4
Looker Data Studio
GeoRank Tools
Listings Platforms
Local Marketing Platforms
Competitive Analysis
SaaS
MarTech
Agency Environments

Location

Remote

Work Type

Full-time
Remote

Experience Level

3+ years of experience

Education Level

Bachelor's degree or equivalent experience

Salary/Compensations

49,500 CAD - 54,000 CAD

Benefits

Comprehensive Benefits Package (full-time permanent, non-contract roles only)
Health insurance plans, dental, and vision
Wellness incentives
401(k) plan with employer match
Flexible Work Environment (full-time, non-contract roles only)
Flexible paid time off
Quarterly wellness days
Paid holidays
Unique employee engagement programs
Empowering Career Growth and Success

About the Company

SOCi is the leader in AI-powered marketing solutions for multi-location businesses, utilizing Genius AI™ and Genius Agents™ to create an AI-powered digital workforce.
Recognized by Fast Company as one of the World's Most Innovative Companies.
Trusted by nearly 1,000 top brands including Ford, Ace Hardware, Kumon, and Liberty Tax.
Founded in 2012, SOCi transforms how multi-location brands manage and scale their marketing efforts.
SOCi's passionate team of SOCialites work from home globally in a collaborative, dynamic, and fast-paced agile environment.
Thought leadership and input are encouraged.

Equal Opportunity

SOCi is committed to providing a diverse and inclusive workplace.