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About the Role
Fairchild Media Group is seeking a Social Media Director to lead social strategy across WWD, Footwear News, Beauty Inc. and Sourcing Journal. This includes driving audience growth, developing platform-specific content strategies and overseeing day-to-day operations. The role directs all platforms, including emerging ones, translating FMG’s editorial into compelling platform-native storytelling while partnering with reporters, photo and video editors, art directors, and colleagues across marketing, sales and events teams.
Responsibilities
- Develop and execute social strategy across all four FMG brands, tailored to each publication’s audience and voice, with a focus on reach, engagement, follower growth, referral traffic and video consumption.
- Lead daily editorial programming and prioritization, identifying stories and moments with the strongest social potential, and packaging breaking news, fashion, beauty, business, celebrity and cultural coverage for each platform.
- Oversee social packaging and rollout of key print products, including WWD Weekend, Beauty Inc and Footwear News issues and covers, coordinating cover reveals, features, talent assets, photography and video.
- Lead short-form video strategy across Reels, TikTok, YouTube Shorts and Facebook; work with editors and video teams on social-first concepts, optimize existing editorial video and expand distribution through channels including Connatix.
- Direct social planning and real-time coverage for all Fashion Weeks, the Golden Globes, awards season, red carpets and FMG events, including staffing, assignments, content formats, asset flow and publishing schedules.
- Guide editors and contributors on capturing social-first footage, interviews, and other event content, while identifying real-time opportunities around runway, backstage, front row, celebrity and breaking-news moments.
- Partner with sales and marketing on sponsored and branded social programs, balancing client deliverables, approvals and timelines with editorial quality and platform best practices.
- Monitor performance across platforms and translate reach, engagement, follower growth, watch time, referral traffic and content trends into actionable programming, reporting and resource management.
- Build and strengthen social communities, maintain platform and brand best practices, and advise editorial and senior leadership on audience behavior, emerging formats and growth opportunities.
- Manage and develop social staff, freelancers and contributors; establish workflows, coverage schedules and publishing standards and train editorial teams on social-first storytelling.
- Evaluate emerging platforms, AI-powered tools and new technologies that can improve ideation, editing, repurposing, optimization and workflow efficiency while maintaining editorial standards.
Requirements
- At least 7+ years of experience leading social strategy and managing a team.
- Experienced in social media, digital editorial or audience development, ideally within media, publishing, fashion, beauty or entertainment.
- Demonstrated ability to use analytics and audience insights to inform strategy, content development and performance reporting.
- Experience managing multiple brands, live events, breaking news, sponsored programs and competing deadlines in a fast-paced editorial environment.
- Strong communication, organization and leadership skills; familiarity with social publishing, analytics, video-editing, creative and AI-powered tools.
Skills
- Social media
- Digital editorial
- Audience development
- TikTok
- YouTube
- X
- Threads
- Short-form video
- Platform-native storytelling
- Analytics
- Audience insights
- Social publishing
- Video-editing
- Creative tools
- AI-powered tools
Location
- Onsite
Work Type
- Hybrid
Experience Level
- 7+ years of experience leading social strategy and managing a team
Salary/Compensations
- $90k - $100k
Benefits
- PMC-Paid Healthcare with no employee paycheck contributions on medical, dental, and vision for you and your family.
- Flexible Spending Accounts (Healthcare, Dependent Care & Commuter)
- Employee Assistance Program
- Life Insurance
- Short- & Long-Term Disability
- Paid Parental Leave
- 401(k) Retirement Plan with an Employer match
- Company discounts and perks including Pet Insurance, Home & Auto Insurance, Mortgage discounts, and a variety of other savings on wellness, lifestyle, and financial essentials.
- Flexible Vacation Policy
About the Company
- FMG, publisher of WWD, Beauty Inc. Footwear News, and Sourcing Journal is the leading business authority for the fashion, retail, footwear, and beauty industries.
- We provide a balance of timely, credible business news and key fashion trends to a dedicated readership of retailers, designers, manufacturers, marketers, financiers, Wall Street analysts, international moguls, media executives, ad agencies, tech leaders, consumers, and trend-makers.
- Penske Media Corporation (PMC) is a leading global media and information services company whose award-winning content attracts a passionate monthly audience of more than 500 million people.
- Since 2004, PMC has been a pioneer in digital media and owns over 300 live events, while reaching audiences across all screens.
- Penske Media is recognized, as one of the Top 100 Private Companies in the United States and North America.