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About the Role

This individual will serve as an integral part of the North America RTD team, driving growth in an exciting category with the opportunity to shape Suntory Global Spirits’ long-term ambitions in the Ready to Drink Space in the US. The role is key in defining success in the FMB market and building the playbook to achieve it. Play a key role in leadership, development, and implementation of strategic marketing on SGS’s new to the world FMB brands, ensuring advancement of long-term brand and portfolio journey and delivery of key assets and strategies needed to recruit new consumers and achieve RTD ambitions.

Responsibilities

Assist the Flavored Malt Beverage (FMB) brand team with the creation of short and long-term strategic marketing objectives, strategies, and asset development for our New to the World (NTW) FMB brands.
Analyze key business metrics (depletions, distribution, velocity, Nielsen/consumption, pricing, profit, etc.) and prepare analysis with recommendations.
Help lead budget management and forecasting process, including ROI evaluation.
Assist with strategic and annual brand planning by leading key elements and working with Local Teams to build locally relevant and actionable marketing plans.
Help lead post-activation deep dives, identifying KPI achievement, successes, failures, and improvements.
Support brand planning and concept creation for programming, including Experiential, Sampling, On and Off Premise POS and asset development.
Assist with development of creative briefs, managing timelines, establishing KPIs, and ensuring program alignment with national brand strategies.
Collaborate with cross-functionals and agency partners to identify and develop media and partnership opportunities relevant in local markets, develop recommendations, and execute plans.
Ensure field, distributors, and other key cross-functionals are aware of and bought into plans, sourcing proactive opinions to share planning.
Oversee end-to-end commercialization projects for Masterbrand product/package updates in Planisware.
Organize annual brand planning process ensuring key deliverables are met in a timely manner.
Facilitate exchange of information (competitive, regional insights, inventory, etc.) and stay abreast of brand needs with regular touchpoints with local teams.
Develop trade promotion materials (sell sheets, education materials, etc.).
Build relationships with cross-functional partners, including Innovation, Insights, Finance, PR, and local field teams.

Requirements

2-4 years of consumer marketing or brand/commercial strategy experience.
Experience in field sales or field marketing preferred.
Demonstrated ability to turn brand guidelines and concepts into actionable programs that excite consumers.
Excellent written and verbal communication skills.
Ability to perform structured financial analysis, turning data into actionable insights and recommendations.
Proven ability to lead and execute projects that align with overall strategy.
Strong project management experience, including budget management.
Ability to work in a complex environment with many stakeholders.
Experience working collaboratively across functions.
Experience working cross-culturally and/or desire to learn about different cultures.
Ability to collaborate with agencies and other stakeholders to bring ideas from briefing to planning to execution.
Ability to work independently and in a fast-paced environment under pressure / time constraints.
Knowledge of the alc/bev industry, particularly the three-tier system and distributor partnerships.
Willingness to travel to pilot markets as needed (up to 20%).

Skills

RTD/beer experience preferred
Financial analysis
Project management
Budget management
Collaboration
Cross-functional collaboration
Cross-cultural collaboration
Agency collaboration
Independent work
Working under pressure
Working with time constraints
Alc/bev industry knowledge
Three-tier system knowledge
Distributor partnership knowledge

Location

Chicago
NYC

Work Type

Onsite

Experience Level

2-4 years

Education Level

BA required

Salary/Compensations

$120,000 to $140,000

Benefits

Annual bonus
401K match
Profit sharing
Medical benefits
Wellness benefits

About the Company

At Suntory Global Spirits, we craft spirits of the highest quality and deliver brilliant experiences to people around the world.
Suntory Global Spirits has evolved into the world's third largest leading premium spirits company where each employee is treated like family and trusted with legacy.
With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit.
Suntory Global Spirits is a place where you can come Unleash your Spirit by making an impact each and every day.
The alc/bev industry is an exciting, dynamic, and fast-paced business.
Suntory Global Spirits is a top player in the spirits business and focused on becoming a top player within the Ready to Drink category, capturing new consumers and occasions not currently being serviced by our full bottle strength spirit brands in our key markets.
Key to this ambition is winning in Flavored Malt Beverages (FMBs).

Equal Opportunity

At Suntory Global Spirits, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected.
Suntory Global Spirits is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law.
All recruitment and hiring decisions are based on an applicant’s skills and experience.