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About the Role
This role focuses on building and optimizing campaigns to engage, retain, and grow Chime members across their lifecycle, with an emphasis on member experience, revenue, and lifetime value. It's designed for a hands-on marketer who thinks beyond individual sends and is eager to grow from execution to strategy.
Responsibilities
- Build and manage lifecycle campaigns across email, push, in-app, and SMS, from brief through launch and measurement.
- Map member flows based on behavior, lifecycle stage, and needs.
- Develop audience segments beyond demographics to reflect member relationships.
- Run experiments and analyze results to inform future strategies.
- Collaborate with data and analytics partners to understand campaign performance and member behavior.
- Utilize AI tools for drafting, content variation, personalization, and efficiency.
- Apply channel best practices, considering deliverability, frequency, compliance, and member experience.
- Build cross-functional relationships with creative, product, and other stakeholders to align on goals and execute campaigns.
Requirements
- 2–4 years in lifecycle, CRM, or retention marketing with campaign execution experience across at least one channel (email, push, in-app, or SMS).
- Hands-on experience with a marketing automation or CRM platform (e.g., Braze, Iterable, Klaviyo).
- Detail-oriented with a focus on quality output and its impact on member experience.
- Comfortable with data analysis, including reading dashboards and identifying trends.
- Experience using AI tools with a genuine enthusiasm and formed opinions from experimentation.
- Strong instincts about member experience and willingness to voice them.
- Clear written and verbal communication skills, translating strategy into execution and results into a coherent point of view.
- Ability to move fast, be curious, and learn quickly.
Skills
- Lifecycle Marketing
- CRM Marketing
- Retention Marketing
- Email Marketing
- Push Notifications
- In-App Messaging
- SMS Marketing
- Marketing Automation Platforms
- Data Analysis
- Experimentation
- Personalization
- AI Tools
- Cross-functional Collaboration
Location
- Hybrid
Work Type
- Hybrid
- Full-time
Experience Level
- Early Career
- 2-4 years
Salary/Compensations
- $104,000—$144,000 USD
Benefits
- Bonus(es)
- Competitive equity
- Backup child, elder, and pet care
- Subsidized commuter benefits
- Comprehensive health, financial, and wellbeing benefits
- Generous vacation policy
- Company-wide paid days off
- 1% of time off to support local community organizations
- Annual wellness stipend
- Up to 22 weeks of paid parental leave for birthing parents
- 12 weeks of paid parental leave for non-birthing parents
- Access to family planning reimbursement
About the Company
- Chime is a financial technology company focused on making core banking services helpful, easy, and free, empowering members to achieve financial progress through user-friendly tools.
- The company is driven by a mission to help everyday Americans unlock their financial progress, with a team of problem solvers, dreamers, and builders obsessed with the member experience.
- Chime operates with an entrepreneurial culture, encouraging bold ideas, big dreams, and calculated risks, while valuing collaboration, diverse perspectives, and honest feedback.
- Integrity is a core value, guiding all business aspects to earn and keep member trust.
- *Chime is a financial technology company, not a bank. Banking services provided by The Bancorp Bank, N.A. or Stride Bank, N.A., Members FDIC.
Equal Opportunity
- Chime is proud to be an Equal Opportunity Employer.
- We consider qualified applicants without regard to race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, genetic information, veteran status, or any other legally protected basis.
- We will also consider qualified applicants with criminal histories in a manner consistent with applicable laws.
- Accommodation is available for individuals with disabilities or special needs during the application process.