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About the Role
We are seeking a sharp, ambitious, and multi-faceted Engagement Strategy Director to build engagement across key accounts during a pivotal growth period for the practice and agency. This role leads day-to-day omnichannel planning, develops activation briefs and tactical plans, and shapes content and communications strategy to drive meaningful behavior change.
Responsibilities
- Lead day-to-day engagement strategy for two key clients across CRM, website, social, and display, connecting audience behavior insight into a clear strategic narrative.
- Design connected engagement ecosystems and define audience-inspired channel roles and goals, with particular depth in CRM.
- Build engagement strategy playbooks and plans, partnering with Brand Strategy, Medical Strategy, and Research & Insights and Analytics teams.
- Serve as the go-to cross-functional partner for engagement strategy on the account, partnering with Account, Creative, Brand Strategy, and Medical Strategy.
- Help shape content and communications strategy, bringing an audience-inspired point of view to how ideas and key messages best come to life.
- Facilitate workshops, journey mapping sessions, and strategic working meetings.
- Manage and develop one junior strategist, providing guidance, feedback, and growth opportunities.
- Mentor junior strategists across the broader practice, modeling curiosity, kindness, collaboration, and continuous building.
Requirements
- 6–10 years of experience in engagement strategy, omnichannel strategy, or a related discipline.
- Significant healthcare, pharmaceutical, biotech, or healthcare agency experience required.
- Demonstrated experience managing and developing people, having directly managed at least one direct report.
- Strong presentation, storytelling, and facilitation skills.
- Hunger and drive to build; comfort creating something from a blank page.
Skills
- Omnichannel planning
- CRM strategy
- Website strategy
- Social content strategy
- Display strategy
- Content strategy
- Communications strategy
- Audience insight
- Data-driven storytelling
- Presentation skills
- Storytelling skills
- Facilitation skills
Experience Level
- 6-10 years
Salary/Compensations
- $100,000—$230,000 USD
Benefits
- Competitive benefits package
About the Company
- OGILVY HEALTH: WE INSPIRE PEOPLE AND BRANDS TO IMPACT THE WORLD. Ogilvy Health combines borderless creativity, scientific precision and cultural fluency to build healthcare’s most influential movements, driving measurable impact and category-defining growth. WPP is the trusted growth partner for the world’s leading brands, uniting media intelligence, data solutions, creativity, production, enterprise solutions, and strategic counsel.
- At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression.
- We believe in building powerful teams with purpose and relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality.
- Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve. This is central to our mantra of Borderless Creativity.
Equal Opportunity
- Ogilvy is an equal opportunity employer and considers applicants for all positions without regard to particular characteristics.
- We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
- If you need any assistance seeking a job opportunity, or if you need reasonable accommodation with the application process, please contact us at accommodations@ogilvy.com.