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About the Role
We are looking for a sharp, hungry, ambitious, multi-faceted Engagement Strategy Director to lead omnichannel planning for key clients, spanning CRM strategy, website, social content, and display. This role involves developing activation briefs, tactical plans, connected journeys, and playbooks, while shaping content and communications strategy and defining audience-inspired channel roles. The Director will also manage and develop a junior strategist, contributing to the growth of the engagement strategy discipline.
Responsibilities
- Lead day-to-day engagement strategy for two key clients across CRM, website, social, and display, connecting audience behavior insight into a clear strategic narrative.
- Design connected engagement ecosystems and define audience-inspired channel roles and goals.
- Build engagement strategy playbooks and plans, partnering with Brand Strategy and Medical Strategy, and with Research & Insights and Analytics teams on data-informed strategy and measurement.
- Serve as the go-to cross-functional partner for engagement strategy on the account, partnering with Account, Creative, Brand Strategy, and Medical Strategy.
- Help shape content and communications strategy, bringing an audience-inspired point of view to how ideas and key messages best come to life.
- Facilitate workshops, journey mapping sessions, and strategic working meetings.
- Manage and develop one junior strategist, providing day-to-day guidance, feedback, and growth opportunities.
- Mentor junior strategists across the broader practice, modeling curiosity, kindness, collaboration, and continuous building.
Requirements
- 6–10 years of experience in engagement strategy, omnichannel strategy, or a related discipline.
- Significant healthcare, pharmaceutical, biotech, or healthcare agency experience required.
- A data-driven storyteller passionate about connecting audience behaviors to how we can move and shape them.
- Real depth across the omnichannel mix - web, social, display, and CRM - with specific fluency in CRM strategy.
- Experience helping shape content and communications strategy, including defining channel roles and goals grounded in audience insight.
- Demonstrated experience managing and developing people, having directly managed at least one direct report.
- Strong presentation, storytelling, and facilitation skills.
- Hunger and drive to build - comfort creating something from a blank page, not just executing an existing playbook.
Skills
- Engagement Strategy
- Omnichannel Strategy
- CRM Strategy
- Website Strategy
- Social Content Strategy
- Display Strategy
- Content Strategy
- Communications Strategy
- Data-driven Storytelling
- Presentation Skills
- Storytelling Skills
- Facilitation Skills
Experience Level
- 6-10 years
Salary/Compensations
- $100,000—$230,000 USD
Benefits
- Competitive benefits package
About the Company
- Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas for over 75 years, operating with Borderless Creativity across advertising, sports & entertainment, PR & social, consulting, and health in over 120 offices spanning 90 countries.
- Ogilvy was named Network of the Year at the 2026 Cannes Lions International Festival of Creativity and ranks as the #1 global agency network for creative excellence and effectiveness by WARC for the fourth consecutive year.
- Ogilvy is part of WPP, a trusted growth partner for the world's leading brands, utilizing WPP Open, an agentic marketing platform.
- WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions, and expert strategic counsel.
- Ogilvy Health combines borderless creativity, scientific precision, and cultural fluency to build healthcare's most influential movements, driving measurable impact and category-defining growth.
- Ogilvy Health's approach is powered by fearless creativity, scientific precision, and an impact-obsessed mindset.
Equal Opportunity
- Ogilvy is an equal opportunity employer and considers applicants for all positions without regard to particular characteristics.
- We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
- If you need any assistance seeking a job opportunity, or if you need reasonable accommodation with the application process, please contact us at accommodations@ogilvy.com.