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About the Role
Mile Marker is seeking a Senior Planner, Biddable Media to join our growth-focused media team. This role is for a performance-driven professional who has mastered the technical mechanics of self-serve platforms and is ready to take more ownership of campaign strategy and client results. You will sit at the intersection of execution and strategy—managing full-funnel biddable campaigns across Search, Social, and emerging Retail Media Networks. You are a bridge between the data and the "big picture," ensuring our tactical execution aligns perfectly with our clients' growth ambitions.
Responsibilities
- Develop omnichannel media strategies, contributing to campaign forecasting and budget allocation across Google Ads, Meta, and TikTok.
- Manage the customer journey from Upper-Funnel awareness to Lower-Funnel conversion, optimizing messaging and bidding strategies for each stage.
- Identify and propose A/B testing opportunities, including creative iterations, landing page optimizations, and new platform betas.
- Lead the setup, launch, and daily management of campaigns across Search (Google/Bing) and Social (Meta/TikTok).
- Support and execute on Retail Media Networks (RMNs) such as Amazon Advertising, Walmart Connect, and Instacart.
- Oversee daily budget pacing and KPI monitoring for multiple accounts, ensuring high standards of execution and precision.
- Analyze front-end and KPI metrics (CPA, ROAS, CAC) to identify performance drivers.
- Translate complex data into clear, actionable narratives for internal and external stakeholders.
- Assist in setting up tracking and attribution models for accurate customer journey measurement.
Requirements
- 2–3 years of hands-on experience managing biddable media campaigns in an agency or high-growth brand environment.
- Deep proficiency in Google Ads and Meta Ads Manager is required.
- A strong understanding of how to balance Direct-to-Consumer (DTC) performance goals with brand health objectives.
- Experience (or a strong interest) in providing guidance to junior planners or interns to ensure executional excellence.
- Instinctively 'dig into the data' to solve problems and find efficiencies.
- Advanced Excel/Google Sheets skills (Pivot Tables, VLOOKUPs).
- Familiarity with Google Analytics, Looker Studio, or Supermetrics is a plus.
- Strong presentation skills with the ability to remain calm and authoritative in client-facing environments.
- Current Google Ads and Meta Blueprint certifications are highly preferred.
- Experience with Retail media is preferred.
Skills
- Biddable Media Management
- Campaign Strategy
- Campaign Implementation
- Performance Optimization
- Reporting
- Google Ads
- Meta Ads Manager
- Retail Media Networks (RMNs)
- Amazon Advertising
- Walmart Connect
- Instacart
- Excel
- Google Sheets
- Google Analytics
- Looker Studio
- Supermetrics
- Presentation Skills
Experience Level
- Senior
Salary/Compensations
- $65,000 - $80,000 per year