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About the Role
This is a hands-on contract role managing the day-to-day execution of influencer programs for a regional grocery retailer and a national health and wellness tech brand. You will own tasks from creator sourcing and contract management to content refinement and client communication, with the Director of Influencer Partnerships leading strategy.
Responsibilities
- Manage influencer campaigns from start to finish, ensuring they are on schedule, on budget, and meet client expectations.
- Identify and vet creators across TikTok, Instagram, and YouTube based on audience fit, engagement, brand safety, and cost.
- Build and maintain a pipeline of creators for both accounts.
- Lead creator outreach, pricing, and negotiation.
- Coordinate contracts, usage rights, deliverables, and payments.
- Write and manage briefs.
- Manage feedback and revision rounds with creators, refining content to be on-brief, on-brand, and ready for client approval.
- Serve as the day-to-day contact for execution, including timelines, approvals, status updates, and routine questions.
- Coordinate whitelisting, boosting, and dark posting with paid and social teams.
- Support influencer shoots and activations, including logistics and occasional travel.
- Track campaign performance, including engagement rate, website traffic (CTR), and reach.
- Contribute to wrap reports and recommendations.
- Manage tracking, budget reconciliation support, and platform management in tools like Sprout Influencer, Cohley, Lefty, or similar.
Requirements
- 4-6 years in influencer marketing, with at least 2 years managing campaigns from start to finish.
- Agency experience is strongly preferred.
- Proven experience negotiating creator rates and managing contracts, usage rights, and payments.
- Comfortable managing day-to-day client communication and approvals in a fast-moving, high-expectation environment.
- Working understanding of whitelisting, boosting, and dark posting, and how paid media amplifies creator content.
- A strong eye for what works on each platform, and the ability to give creators clear, constructive feedback.
- Retail, grocery/CPG, QSR, or health and wellness category experience is a plus.
- Bilingual (English/Spanish) is a strong plus.
- Experience with Hispanic/multicultural creators is highly valued.
- Experience with influencer platforms (Sprout Influencer, Cohley, Lefty, CreatorIQ, or similar) is preferred.
- Able to commit up to 20 hours a week for at least 3 months, with flexibility during peak periods like the holidays.
- Self-directed and able to take ownership of work.
- Organized and detail-oriented, capable of managing multiple creators, deadlines, and approvals simultaneously.
- Strong communicator, clear, warm, and confident with clients, creators, and colleagues.
- Calm under pressure, able to remain steady when timelines are tight and clients have high expectations.
- Plugged into creator culture and able to bring fresh ideas.
Skills
- Influencer marketing
- Campaign execution
- Talent sourcing
- Creator vetting
- Contract negotiation
- Content refinement
- Creator management
- Client communication
- Paid amplification
- Production support
- Reporting
- Budget management
- Platform management
- Whitelisting
- Boosting
- Dark posting
- Influencer platforms (Sprout Influencer, Cohley, Lefty, CreatorIQ)
Work Type
- Contract
- Part-time
Experience Level
- 4-6 years in influencer marketing
- At least 2 years managing campaigns from start to finish