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About the Role
Kaizo is seeking a senior marketer to build its marketing engine from scratch. This role is crucial for establishing market awareness and driving demand for Kaizo's Agentic QA layer, which serves hybrid workforces in customer service.
Responsibilities
- Bring the website to life to reflect the company's current identity and improve searchability for both human and AI search.
- Develop enterprise customer wins into case studies and references.
- Manage the company's review presence (e.g., G2 strategy), competitor pages, and support analyst relations.
- Create content, one-pagers, battlecards, and decks for Sales and Customer Service teams.
- Initiate product marketing efforts, including positioning, launches, and messaging for AutoQA, Agentic QA, Insights, and AI Coaching.
- Build the brand through thought leadership, PR, and executive content focused on the future of CX quality with AI agents.
- Manage social media channels and online reputation.
- Define and execute a field marketing plan for international events targeting the enterprise ICP.
- Collaborate with Sales on outbound and partner campaigns, including those with helpdesk and Customer Service ecosystem partners.
Requirements
- Experience marketing complex B2B SaaS, ideally to enterprise buyers with long sales cycles and buying committees.
- Hands-on experience in writing, editing, briefing designers, managing freelancers, and running campaigns.
- Understanding of marketing operations and ability to work with lean tools (e.g., HubSpot).
- Knowledge of how AI search impacts B2B discovery and ability to adapt SEO and content strategies.
- Native or near-native English proficiency.
- Excitement for AI, QA, and CX, and a willingness to learn the product and industry trends.
- Experience with field events, G2, analyst relations, or partner/ecosystem marketing is a plus.
Skills
- Content creation
- Storytelling
- B2B SaaS marketing
- Enterprise sales support
- Product marketing
- Brand building
- Thought leadership
- Public relations
- Social media management
- Field marketing
- Outbound marketing
- Partner marketing
- SEO
- Content strategy
- Marketing operations
Location
- Amsterdam preferred
- Flexible across Europe
- Remote possible
Work Type
- Hybrid
- Remote
Experience Level
- Senior
Salary/Compensations
- Competitive salary
About the Company
- Kaizo provides an independent Agentic QA layer for hybrid workforces (human and AI agents) in customer service.
- The company works across helpdesks and Customer Service platforms.
- Kaizo has secured enterprise customers such as Canva, Instacart, UiPath, and Indeed.
- The company's product has been rebuilt around the need to quality check both human and AI agents.
- Kaizo is described as the customer service industry's best-kept secret.
Equal Opportunity
- Kaizo is committed to an inclusive environment where everyone feels respected, supported, and able to do their best work.
- The company welcomes applications from people of all backgrounds, regardless of age, gender identity, race, sexual orientation, disability, religion, or beliefs.
- Kaizo encourages applications even if candidates do not meet every requirement.