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About the Role
As the Manager, Product Marketing – Interactive Content at Aristocrat, you will play a key role in connecting our interactive content with customers. This position is a vital part of the Global Regulated Marketing team, translating product, studio, market, and commercial priorities into clear positioning, launch plans, and customer-facing marketing. You will support insight-led product marketing that aligns with customer needs and business objectives.
Responsibilities
- Support the Director, Product Marketing – Interactive Content in developing and delivering product marketing plans for Aristocrat’s interactive content portfolio.
- Convert product roadmaps, studio priorities, customer needs, and market insights into clear positioning, messaging, value propositions, and go-to-market recommendations.
- Coordinate launch readiness across Product, Commercial, Creative, Customer Marketing, Digital and MarTech, Marketing Analytics, Marketing Operations, and regional collaborators.
- Build and maintain high-quality product marketing materials, including launch briefs, sales enablement, pitch content, product narratives, FAQs, and customer-facing assets.
- Partner with Commercial and customer-facing teams to understand market needs, equip teams with relevant content, and gather feedback that improves future launches and messaging.
- Work with Creative and production partners to develop campaign and launch assets that are on brief, on brand, accurate, timely, and fit for channel and audience.
- Collaborate with Marketing Analytics and relevant partners to define appropriate measures of success, review performance, and turn findings into practical recommendations.
- Maintain clear launch plans, achievements, dependencies, risks, approvals, and status updates, raising trade-offs and decisions when needed.
- Help manage product information and marketing assets so teams can access current, approved, and consistent materials.
- Partner with Product Communications and PR collaborators on accurate, coordinated narratives for interactive product and content announcements.
- Develop strong connections with studios, Product, Commercial, and regional teams, balancing global consistency with market and customer relevance.
- Monitor competitor, category, customer, and market developments and synthesize insights that inform positioning and activation.
- Ensure product marketing work follows brand, legal, compliance, responsible gaming, governance, and jurisdictional requirements across applicable markets.
- Contribute to enhanced product marketing processes, templates, planning routines, and methods of working across Global Regulated Marketing.
- Represent the interactive content product marketing team in cross-functional forums and provide clear, concise updates to collaborators.
Requirements
- A minimum of 5 years’ experience in product marketing, portfolio marketing, go-to-market, commercial marketing, or an equivalent position, ideally within iGaming, interactive entertainment, technology, digital platforms, or a regulated industry.
- Demonstrated ability to translate complex products and roadmaps into clear, compelling, customer-relevant messaging and marketing materials.
- Experience coordinating cross-functional launches and managing multiple priorities, collaborators, dependencies, and deadlines.
- Strong commercial judgement and an understanding of how product marketing supports customer conversations, sales enablement, adoption, and growth.
- Excellent written, verbal, and presentation skills, with close attention to accuracy, audience, and detail.
- Strong collaboration and relationship-management skills across Product, Commercial, Creative, Analytics, Operations, Legal, Compliance, and regional teams.
- Comfort using market, customer, competitive, and performance insights to build recommendations and improve execution.
- A practical, organized approach to planning, problem solving, and delivery in a fast paced, matrixed environment.
- Good judgement and a dedication to responsible gaming, brand stewardship, governance, and compliance in regulated markets.
Skills
- Product Marketing
- Portfolio Marketing
- Go-to-Market Strategy
- Commercial Marketing
- iGaming
- Interactive Entertainment
- Technology
- Digital Platforms
- Regulated Industries
- Messaging
- Value Proposition Development
- Launch Planning
- Cross-functional Coordination
- Sales Enablement
- Content Development
- Marketing Analytics
- Market Research
- Competitive Analysis
- Brand Management
- Legal Compliance
- Responsible Gaming
- Governance
- Written Communication
- Verbal Communication
- Presentation Skills
- Collaboration
- Relationship Management
- Problem Solving
- Planning
- Process Improvement
Location
- London
Work Type
- Full-time
Experience Level
- Manager
Education Level
- Bachelor's degree or equivalent practical experience in marketing, business, communications, or a related field.
Benefits
- Annual bonuses
- Incentives
- Health and wellbeing benefits
- Paid time off
- Retirement plans
- Insurance coverage
- Other local or statutory benefits
About the Company
- At Aristocrat, our goal is to bring joy to life through the power of play.