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About the Role

The Specialist, Community Fundraising executes and manages mass marketing and digital fundraising initiatives across the full donor lifecycle. This role is responsible for translating UJA’s mass fundraising strategy into an integrated digital and direct fundraising roadmap that grows revenue, acquires new donors, reactivates lapsed donors, expands monthly giving, and increases donor retention and lifetime value.

Responsibilities

Lead the planning, development, and execution of integrated digital fundraising campaigns that support acquisition, conversion, retention, and revenue growth.
Monitor performance against agreed revenue and donor growth targets and recommend adjustments to improve results.
Drive the growth of one-time and monthly giving through digital channels.
Lead integrated fundraising campaigns leveraging multi-channel initiatives, including digital, direct mail, telefundraising, stewardship, and community engagement efforts.
Lead the development and optimization of donor journeys across acquisition, onboarding, stewardship, retention, upgrades, and reactivation.
Identify opportunities to improve donor experience and increase lifetime value.
Partner with internal teams to ensure fundraising communications are timely, relevant, and audience-focused.
Lead audience segmentation strategies and targeting approaches for digital fundraising programs.
Analyze campaign and donor performance to identify trends, opportunities, and areas for improvement.
Develop and manage testing and optimization plans across channels, audiences, messaging, and donor journeys.
Translate fundraising data into actionable recommendations.
Oversee digital fundraising execution across email, paid media, social, web, automation, and other digital channels.
Develop channel plans, creative briefs, and campaign requirements for internal and external partners.
Lead the alignment and delivery of unified multi-channel campaigns encompassing digital, direct mail, telefundraising, donor stewardship, community events, and broader Mass fundraising initiatives to deliver a coordinated donor experience and maximize fundraising performance.
Manage key vendor and agency relationships supporting digital and direct fundraising programs.
Serve as a subject-matter expert on digital fundraising, donor journeys, segmentation, and marketing automation.
Manage and develop direct reports, fostering a culture of accountability, innovation, and continuous improvement.
Lead cross-functional planning and collaboration with Fundraising, Content, Creative, DART, Digital, Donor Services, and other teams to deliver integrated fundraising initiatives.

Requirements

Post-secondary education in Marketing, Communications, Business, Fundraising, or a related discipline, or an equivalent combination of education and experience.
7+ years of progressively responsible experience in digital fundraising, direct response fundraising, individual giving, annual giving, performance marketing, or a related field.
Passionate advocate and visible champion of UJA’s mission, values, and goals, inspiring others through action and unwavering commitment to advancing our shared purpose.
Proven experience developing and executing integrated digital fundraising campaigns that drive donor acquisition, conversion, retention, and revenue growth.
Demonstrated success managing fundraising programs across multiple digital channels, including email, paid media, web, social, SMS, and marketing automation platforms.
Experience using CRM and marketing automation tools, ideally Salesforce and Marketing Cloud.
Experience analyzing fundraising performance and using data to inform decision-making and optimization.
Experience with integrated fundraising programs that include digital fundraising, direct mail, telefundraising, stewardship, and donor engagement initiatives.
Experience managing projects, vendors, agencies, budgets, and/or direct reports.
Successful completion of professional references and background checks including Social Media Account(s) and a Police Records Check/Vulnerable Sector Screening.

Skills

Digital fundraising
Direct response fundraising
Individual giving
Annual giving
Performance marketing
CRM
Marketing automation
Salesforce
Marketing Cloud
Data analysis
Segmentation
Email marketing
Paid media
Social media marketing
Web analytics
SMS marketing
Project management
Vendor management
Agency management
Budget management

Location

Greater Toronto

Work Type

Full-time
Permanent
Hybrid

Experience Level

7+ years of experience

Education Level

Post-secondary education in Marketing, Communications, Business, Fundraising, or a related discipline, or an equivalent combination of education and experience.

Salary/Compensations

$85,000-$95,000 annually

Benefits

Flexible work schedule
Hybrid work model
Rich time off policy
Offices closed on all Jewish holy days (yom tov)
Early office closures to observe the Jewish Sabbath (Shabbat)

About the Company

UJA Federation of Greater Toronto builds the most vibrant Jewish community in North America. Through fundraising, programs, and community initiatives, UJA strengthens Jewish life locally and globally, fighting poverty, countering antisemitism, growing Jewish identity, and deepening connections to Israel and Jewish communities worldwide.

Equal Opportunity

UJA Federation supports diverse candidates and employment experience.
We are proud of our dynamic professional team, which reflects the diversity of the Jewish community and general community alike in Greater Toronto.
We are an equal opportunity employer and welcome applicants from all communities.
We are committed to creating an inclusive and accessible workplace and believe this is essential to ensure that every member of our team can thrive.
We adhere to barrier-free and accessible employment practices in compliance with the Accessibility for Ontarians with Disabilities Act (AODA).
Should you require Code-protected accommodation through any stage of the recruitment process, please notify us and we will work with you to meet your needs.