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About the Role
Mile Marker is seeking a Supervisor, Analytics Implementation to manage the data layer within Relay, our measurement architecture. This role involves implementing tracking for clients, ensuring accurate data feeds into our system, and collaborating with client technical teams.
Responsibilities
- Develop measurement plans by translating campaign KPIs into measurable website actions and conversions.
- Explain event meanings to teams to ensure optimization towards the correct signals.
- Align tagging within an omnichannel framework to connect online and offline touchpoints.
- Build and audit Google Tag Manager containers and GA4 properties (web and server-side).
- Implement conversion tracking for Google Ads, Meta, Microsoft, including Conversions API and enhanced conversions.
- Manage tag implementation through client development teams and platforms.
- Lead remediation projects from audit to validated fix with client sign-off.
- Perform network-level validation for all fixes.
- Maintain clean campaign naming and UTM standards, including associated Google Ads automation.
- Set up data connections into BigQuery and Funnel.io, validating with SQL.
- Manage client onboarding, including access requests and inventory of existing tags.
- Provide clear technical instructions to client IT teams regarding tag blocking issues.
- Document client setups comprehensively for team accessibility.
- Create implementation instructions and client handoff documentation.
- Operationalize naming conventions and data standards within Funnel.io for clean data pipelines.
Requirements
- Four to six years of hands-on analytics implementation experience.
- At least two years of experience at an agency or consultancy managing multiple clients.
- Experience developing tracking plans or solution design documents for developer implementation.
- Experience with regulated industries such as banking and health, including CSP reviews and health-data restrictions.
- Proficiency in building Google Tag Manager containers from scratch.
- Experience untangling inherited Google Tag Manager containers.
- In-depth GA4 configuration knowledge.
- Sufficient SQL understanding to validate BigQuery exports against interface data.
- Knowledge of Conversion APIs and enhanced conversions, including hashing mechanisms.
- Working command of Consent Mode and its impact on tag gating.
- JavaScript and DOM proficiency for clean dataLayer implementation.
- Ability to identify inaccurate agent output.
- Skill in writing clear instructions for client developers.
- Comfort leading technical calls with client developers or compliance teams independently.
- Ability to partner with cross-functional teams seamlessly.
- Strong and timely communication skills across platforms.
- Capability to navigate an entrepreneurial, fast-paced environment.
Skills
- Google Tag Manager
- GA4
- SQL
- Conversions API
- Enhanced Conversions
- Consent Mode
- JavaScript
- DOM
- Server-side GTM
- Funnel.io
- Shopify custom pixels
- Liquid
- Apps Script
- Python
- Adobe Analytics
Location
- Remote
Work Type
- Full-time
Experience Level
- Mid-level
- Senior
Salary/Compensations
- $85,000 - $115,000 per year
About the Company
- Mile Marker is a company with a measurement architecture called Relay, which measures over $500MM in annual media spend.