Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

Tailor your resume to this Digital Experience Lead (Remote) role.

Rezi rewrites your resume against Forbes Advisor's job description. Free.

Resume score gauge reading 58 out of 100

Don't guess if your resume is good enough.

See how it scores against the Digital Experience Lead (Remote) posting at Forbes Advisor — free, in seconds.

About the Role

Forbes Advisor is seeking a Digital Experience Lead to drive growth in its Comparison business by improving conversion rates on landing pages and customer journeys. This role involves collaborating with various teams to understand customer behavior, identify opportunities, and implement experiments that yield measurable commercial impact.

Responsibilities

Own the optimization roadmap for the Comparison business, prioritizing opportunities to improve conversion.
Continuously optimize landing pages and customer journeys by identifying and removing friction using performance data and customer insights.
Develop clear hypotheses and manage experiments end-to-end, including test design, success measures, execution, analysis, and recommendations.
Balance quick wins with larger initiatives to significantly improve performance, scaling successful experiments.
Collaborate with SEM teams to align acquisition strategy with the on-site experience, maximizing conversion and value from paid traffic.
Analyze customer intent, keywords, campaigns, and traffic sources to shape landing page experiences.
Ensure optimization efforts drive meaningful commercial outcomes across the full funnel.
Partner with Product, Engineering, and Design to move experiments and experience improvements from concept to launch.
Work with the Data team to ensure proper tracking and measurement for informed decision-making.
Clearly communicate results, learnings, and recommendations to stakeholders.

Requirements

3+ years of experience in conversion rate optimization, digital experience, growth, or a similar optimization-focused role.
Proven experience improving landing pages, funnels, and digital customer journeys through experimentation.
Strong understanding of A/B testing, including hypothesis development, test design, analysis, and decision-making.
Commercially astute with the ability to link customer behavior and conversion to revenue and business performance.
Data-driven and curious, with the ability to identify opportunities and translate insights into action.
Strong understanding of UX and conversion best practices.
Experience with analytics and experimentation platforms such as GA4, Optimizely, or similar.
Proactive self-starter comfortable working across Marketing, Product, Engineering, Design, and Data teams.

Skills

Conversion Rate Optimization (CRO)
Digital Experience
Growth Marketing
A/B Testing
Landing Page Optimization
Customer Journey Optimization
Data Analysis
UX Best Practices
Analytics Platforms (GA4)
Experimentation Platforms (Optimizely)

Location

Remote

Work Type

Full-time

Experience Level

3+ years

About the Company

Forbes Advisor is scaling its Comparison business.
Our Comparison business connects customers with the right products across a panel of partners, earning revenue by sending high-intent, well-matched customers their way.

Equal Opportunity

Forbes Advisor provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.