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About the Role
Edelman is seeking a strategic, news-driven Senior Vice President of Health Media to lead high-impact healthcare and pharmaceutical storytelling for prominent organizations. This role is for an earned media leader energized by complex issues, fast-moving news cycles, and shaping how science, medicine, innovation, and health policy are discussed.
Responsibilities
- Provide senior media counsel across a portfolio of global healthcare and pharmaceutical clients.
- Advise executives and integrated teams on key moments: drug development, clinical and real-world evidence, corporate reputation, regulatory milestones, product launches, issues management, and emerging health innovation.
- Influence perception, protect and build reputation, and help clients tell accurate, credible, compliant, and compelling stories.
- Lead earned media strategy for clients in healthcare, science, business, technology, and policy.
- Partner with senior leaders across Edelman’s health, corporate, creative, digital, public affairs, analytics, and issues teams to build integrated programs.
- Shape narratives around innovations, data, people, and decisions influencing patients, providers, policymakers, investors, reporters, and the public.
- Serve as a senior media strategist and counselor for major pharmaceutical, biotech, and healthcare clients in regulated environments.
- Set strategic direction for earned media programs including product launches, celebrity and creator activations, clinical and data milestones, pipeline announcements, executive positioning, corporate reputation, and issues management.
- Counsel senior executives on media and reputational implications of FDA timelines, clinical trial data, regulatory approvals, safety updates, policy developments, and emerging industry issues.
- Anticipate shifts in healthcare, media, regulation, and technology to develop proactive communications strategies.
- Bring urgency, judgment, and proactive counsel to fast-moving, high-profile client work intersecting with the news cycle.
- Translate complex scientific, medical, and technical information into clear, credible, and compelling narratives.
- Partner across medical, regulatory, legal, public affairs, creative, digital, and analytics teams to ensure accuracy, compliance, and strategic impact.
- Advise clients on using data, technology, visuals, and digital assets to enhance storytelling and earned media performance.
- Navigate evolving media landscapes including traditional outlets, podcasts, newsletters, Substacks, creator-led journalism, and emerging platforms.
- Lead high-impact media strategies across national and local broadcast, print, digital, trade, business, science, technology, and emerging media.
- Oversee milestone announcements, executive visibility programs, media events, briefings, and broadcast opportunities.
- Build and maintain strong relationships with influential health, science, business, technology, and policy journalists and emerging media voices.
- Counsel C-suite and senior executives on positioning, message development, media engagement, and high-stakes communications.
- Advise clients on engaging media influencers, creator-led platforms, and non-traditional media voices credibly and compliantly.
- Serve as a trusted senior advisor to client stakeholders across communications, marketing, public affairs, medical affairs, and regulatory functions.
- Strengthen senior client relationships, identify communications needs, reputational risks, and opportunities for greater value.
- Drive organic growth within existing accounts and contribute to new business development, including strategy, proposals, pitches, and presentations.
- Demonstrate strong commercial judgment and accountability for client relationships.
- Lead, mentor, and develop high-performing media teams.
- Set a high bar for strategic thinking, media excellence, client service, and execution.
- Provide clear direction, coaching, and actionable feedback for talent development and retention.
- Foster strong collaboration across integrated teams, including creative, digital, analytics, and public affairs.
Requirements
- 10+ years of earned media and communications experience, ideally with significant work across pharmaceutical, biotech, life sciences, or other highly regulated healthcare organizations.
- Experience counseling senior executives and leading complex, high-profile client relationships and communications programs.
- Strong understanding of FDA regulations, clinical data communications, regulatory milestones, and compliance-driven review processes; direct experience is highly valued.
- Strong knowledge of pharmaceutical innovation, health technology, AI, data analytics, digital health, and the broader healthcare ecosystem.
- Experience leading communications around major product, clinical, regulatory, corporate, cultural, or reputational moments.
- Experience leading consumer earned-led creative activations with celebrities, notable creators, or influential partners is a plus.
- Proven ability to contribute to organic client growth and new business development.
- Expertise across broadcast, print, digital, trade, and emerging media, including studio production, satellite media tours, visual storytelling, podcasts, newsletters, Substacks, and creator-led journalism.
- Established relationships with health, science, business, technology, and/or policy media.
- Strong editorial instincts and the ability to identify impactful stories, moments, voices, and platforms.
- Fluency in using data, analytics, technology, and emerging platforms to strengthen earned media strategy.
- Exceptional storytelling, writing, presentation, and executive counseling skills.
- Ability to translate highly technical, scientific, or regulated topics into accessible and compelling narratives.
- Strong executive presence and confidence advising senior stakeholders through complex and high-stakes communications challenges.
- Demonstrated ability to lead multidisciplinary teams and develop talent.
- Ability to create clarity, accountability, collaboration, and momentum across fast-moving client workstreams.
- Strong business acumen, sound judgment, and a collaborative leadership style.
Skills
- Earned media strategy
- Media counsel
- Healthcare and pharmaceutical storytelling
- Complex issues management
- Fast-moving news cycles
- Health policy communication
- Integrated communications
- Narrative shaping
- Strategic direction
- Product launches
- Celebrity and creator activations
- Clinical and data milestones
- Pipeline announcements
- Executive positioning
- Corporate reputation management
- Issues management
- FDA regulatory understanding
- Clinical data communication
- Regulatory milestone communication
- Compliance-driven review processes
- Pharmaceutical innovation
- Health technology
- AI
- Data analytics
- Digital health
- Healthcare ecosystem knowledge
- Reputational risk management
- Broadcast media
- Print media
- Digital media
- Trade media
- Emerging media
- Studio production
- Satellite media tours
- Visual storytelling
- Podcasts
- Newsletters
- Substacks
- Creator-led journalism
- Media relationship building
- Editorial judgment
- Data utilization
- Analytics utilization
- Technology utilization
- Emerging platform utilization
- Storytelling
- Writing
- Presentation
- Executive counseling
- Scientific communication
- Technical communication
- Team leadership
- Talent development
- Multidisciplinary team leadership
- Business acumen
- Judgment
- Collaboration
Experience Level
- Senior
- 10+ years
Salary/Compensations
- $150,000 - $200,000 annually
Benefits
- Medical and dental insurance
- Vision
- 401K
- Life insurance
- Disability insurance
- Paid time off
- Travel assistance
- Wellness programming
- Annual bonuses
- Paid Time Off policy
About the Company
- Edelman is in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging.
- We hire the best qualified candidates for all positions.
Equal Opportunity
- DJEH is proud to be an equal opportunity employer and believes in diversity, equity, and inclusion.
- We seek applications from all qualified candidates without regard to race, color, gender, sex, age, religion, physical or mental disability, military and veteran status, or any other basis protected by federal, state or local law.
- If you require a reasonable accommodation in any part of the employment process, please let us know.