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About the Role
Stepful is seeking a Senior Product Marketing Manager to own the B2B positioning, sales enablement assets, customer stories, and account-based programs for health system and employer partners. This is a hands-on, independent role where you will manage the product marketing and B2B content engine, run your own programs, and partner on go-to-market launches.
Responsibilities
- Own and maintain Stepful's B2B positioning and messaging, updating it as programs, partners, and market evolve.
- Build and refresh GTM assets such as pitch decks, one-pagers, battlecards, and email templates, in partnership with the Workforce Solutions team.
- Run case study production end to end, from partner interviews and approvals to publishing and distribution.
- Own the content calendar and maintain a steady cadence of content supporting pipeline goals.
- Partner with Client Success to identify compelling partner outcomes and with Product and Learning to translate program details into buyer-ready language.
- Build and run outbound and ABM sequences in Clay, from account lists and enrichment to personalized multi-touch campaigns, coordinated with sales on target accounts.
- Own reporting on campaign and content performance, share results regularly, and use learnings to inform future tests.
- Experiment with AI tools to accelerate research, content production, and personalization, and document effective methods for the team.
Requirements
- 3+ years of B2B marketing experience across product marketing, demand generation, and/or content, including ownership of positioning and messaging.
- A track record of building sales enablement assets that sellers use and of partnering closely with a sales team.
- Experience producing customer case studies and running a content calendar at a steady cadence.
- Hands-on experience running ABM or outbound programs aimed at enterprise buying committees, including building sequences in Clay or a similar tool.
- Excellent writing skills to make complex offerings clear and compelling for an executive buyer.
- Comfort with data: tracking funnel and campaign metrics, reporting clearly, and using results to adjust approach.
- Ability to manage multiple workstreams with little day-to-day direction and to flag risks and tradeoffs early.
Skills
- Product Marketing
- Demand Generation
- Content Marketing
- B2B Marketing
- Positioning and Messaging
- Sales Enablement
- Case Study Production
- Content Calendar Management
- ABM
- Outbound Marketing
- Clay
- AI Tools
- Data Analysis
- Reporting
- Writing
Location
- NYC
- Hybrid
Work Type
- Hybrid
Experience Level
- Senior
Salary/Compensations
- $120,000 - $150,000
Benefits
- Meaningful Equity Stake
- Subsidized Medical, Dental, and Vision insurance plan options
- 401(k)
- FSA, HSA and commuter benefits
- Learning stipend
- Open vacation policy
- 15 days PTO annually
- Stepful closed the last week of December
- 15 work-from-anywhere days
- 10 public holidays observed for 2026
About the Company
- Stepful is a workforce platform redefining how America's largest health systems build, train, and retain their talent.
- Since our founding in 2021, Stepful has trained over 32,000 practice-ready healthcare workers.
- Stepful partners with leading healthcare institutions to address the national shortage of healthcare workers, improving access to quality healthcare and career ladders.
- Our students form talent pipelines for major employers like NY-Presbyterian, Mt. Sinai, HCA, Providence, CVS, and Walgreens.
- We have partnerships with half of the top 10 health systems in the US and are in process with many more.
- Stepful is backed by Y Combinator, Reach Capital, and AlleyCorp, with a recent $55M Series C led by Oak HC/FT.
- We were named the #1 EdTech company in the U.S. by TIME for 2025.
- Our values: Care first, Learn quickly, Build together, Own it.
Equal Opportunity
- Stepful is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex, marital status, ancestry, disability, genetic information, veteran status, gender identity or expression, sexual orientation, pregnancy, or other applicable legally protected characteristic.