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About the Role
The Assistant Portfolio Manager, Partner Markets is a key member of our multifunctional partner market team, responsible for shaping and delivering marketing plans across the Brown-Forman portfolio of brands for the Nordics, Baltics, and Ireland. This role drives long-term growth in markets with advertising restrictions and collaborates with global brand teams, regional stakeholders, and distribution partners.
Responsibilities
- Execute and implement brand strategy.
- Support the development of annual brand plans with partner markets.
- Develop close working relationships with global brand teams to align brand plans and assets.
- Partner with Portfolio Manager and Business Development Manager for channel and customer programs.
- Track and measure key brand and business metrics.
- Act as a brand guardian, ensuring creative expression aligns with Global Brand Guidelines.
- Facilitate the execution of brand campaigns with local partners and agencies.
- Monitor brand performance through business reviews and determine corrective actions.
- Manage and track A&P budgets.
- Spend time in the market to understand practical implementation, competition, and local dynamics.
- Partner with procurement and global teams to fulfill local market needs.
- Identify and share best practices with other markets and teams.
- Build and maintain strong relationships with global brand teams.
- Collaborate with cross-functional counterparts including Supply Chain, Sales, Finance, Legal, and Compliance.
- Act as a brand champion internally and externally.
- Serve as a key knowledge contact for partner markets, supporting upskilling and brand knowledge sharing.
- Act as a role model of B-F values.
Requirements
- Experience working in a Marketing/Marketing-related or sales role.
- Passion for consumer brand marketing and eagerness to learn.
- Analytical skills with the ability to analyze data from multiple sources.
- Strong organization and project management skills, with the ability to manage multiple priorities.
- Strong oral and written communication skills.
- Willingness to travel as part of the role (5-10% of the time).
Skills
- Digital marketing/campaigns (preferred)
- Premium Spirits knowledge/passion/interest
- Spirits/Luxury background (asset)
- On Trade and/or Specialist channels experience (plus)
Location
- Fitzrovia
Work Type
- Office-based
- Hybrid
Experience Level
- Professional
- P5
Benefits
- Equitable pay structures for individual and company performance
- Premium employee experience
- Range of premium benefits
About the Company
- We believe great people build great brands.
- Nothing Better in the Market than a career at Brown-Forman.
- Opportunity to grow personally and professionally.
- Opportunity to solve problems, seize opportunities, and generate bold ideas.
- A place where teamwork matters and where you are encouraged to bring your best self to work.