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About the Role
We are seeking a Growth Marketing Lead to build and scale the growth engine for Rippling IT. This role requires a blend of buyer obsession, technical depth, analytical rigor, and go-to-market creativity to develop repeatable growth strategies across various channels. Rippling IT is a strategic and fast-growing business line focused on providing IT infrastructure for the AI era, unifying identity, devices, and compliance on a single platform. The successful candidate will partner with multiple departments to identify growth bottlenecks, implement solutions, and scale successful strategies.
Responsibilities
- Develop a deep, ongoing understanding of the IT buyer through customer conversations, sales calls, win/loss analysis, product usage, competitive research, and funnel data to continuously reshape the GTM strategy.
- Own high-leverage growth programs for Rippling IT from problem diagnosis and buyer insight through testing, measurement, and scaled rollout.
- Translate validated IT buyer and product insights into coordinated growth plays across acquisition, cross-sell, SDR, lifecycle, field, partner, and product launch channels.
- Build AI-native, technically sophisticated GTM workflows across prospecting, audience building, enrichment, personalization, experimentation, routing, and campaign automation.
- Identify funnel and pipeline bottlenecks and partner with RevOps, BizOps, GTM engineering, marketing, and sales to remove them.
- Partner with cross-sell marketing to develop plays that convert HR and Finance customers into IT customers.
- Partner with product marketing and demand generation on launches for an ambitious roadmap of path-breaking IT products.
- Move fluidly between strategy and execution: build models, write briefs, inspect data, pressure-test messages, and drive work to completion.
- Enhance the central IT GTM team's effectiveness by creating repeatable systems, playbooks, and experiments that can scale 10x.
Requirements
- Experience in growth, GTM engineering, growth marketing, BizOps, RevOps, or another technical growth role at a high-growth B2B company.
- Strong technical fluency and comfort using data, AI, automation, and modern GTM tooling to build scalable systems.
- A track record of identifying growth opportunities, prioritizing effectively, shipping experiments or programs, and scaling successful initiatives across teams.
- Excellent analytical judgment, with the ability to analyze deeply without getting trapped in analysis or local optimization.
- Strong cross-functional influence to drive work through teams not directly managed.
- High clock speed, low ego, and a bias toward action in ambiguous, fast-changing environments.
- A clear, demonstrated point of view on AI in GTM, actively using it to change how growth work is done.
Skills
- Growth Marketing
- GTM Engineering
- BizOps
- RevOps
- Data Analysis
- AI
- Automation
- GTM Tooling
- Cross-functional Influence
- Strategic Planning
- Execution
- Experimentation
- Scalability
Location
- US-based
Work Type
- In-office (at least three days a week)
Experience Level
- Mid-level to Senior
Salary/Compensations
- Competitive salary + benefits + equity
Benefits
- Competitive salary
- Benefits
- Equity
About the Company
- Rippling IT is the IT infrastructure for the AI era, unifying identity, devices, and compliance on a single platform.
- Rippling is committed to building a diverse and inclusive workforce.
Equal Opportunity
- Rippling is an equal opportunity employer.
- We do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics.
- Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email accommodations@rippling.com.